Marketing Custom Photo Products: Know Your Customer

If you are a print shop or photo lab seeking to expand into the lucrative custom photo products, it’s important to benefit from research done by larger companies in this marketplace. We know more than ever before about the typical consumer of these products, and what she’s looking for, and it’s important to consider her needs when licensing photo book software.

Personalized photo products are generally created and purchased by women. Women are the archivists of their family histories, and perpetuate memories and traditions through the generations. Women under 30 have grown up with digital photography, and are accustomed to sharing their experiences. They want to exercise their creativity and are inspired by both work and family life. Women over 30 have often inherited their family legacy of old photo albums and memorabilia, and want to preserve and pass on these precious keepsakes, as well as contributing their own unique creativity.

When marketing customized photo products, it’s key to keep these customers in mind and anticipate their wants and needs. Here are some current best practices for photo labs and retailers when marketing personalized photo products:

– Make your website social. Include testimonials, ratings, and social communication. Invite multiple avenues of communication, and offer several ways to share content.

– Streamline your messaging. Simplify language, and focus on the emotional impact of the end product. Remember that she is seeking a way to express her creativity and also care for her family and friends.

– Give the customer ideas and spark her creativity. Share ideas for specific seasons, occasions, or family members. Give resources for new inspirations.

– Most customers who purchase a custom photo book go on to create many more. Use marketing that encourages a trial by offering discounts. Buy one get one offers are proven to be effective, because they encourage shared experiences and repeat business.

– Consider enhancing your custom photo printing business by offering high-quality image capture and restoration services. For the customer who has old family slides or photo albums, the additional digitizing services will be a valuable offering.

Accommodate her schedule. These women are busy, and need to fit these projects in the edges of their schedules. They don’t have time for long file transfers and multiple rounds of correcting errors.

By knowing your customer and considering her needs, a photo business or print shop can offer the personalized services and customization options that she is looking for. Tailoring your marketing to the right customer and encouraging her creativity ensures a long relationship. When considering photobook software for business, consider the needs of both your business and your customer before making this important choice. Download a fully functional free trial of PicsToPrint and expand your services and your marketing today.

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PicsToPrint for the holidays gifts

PicsToPrint photobook software for business is the swiss army knife of the holidays, allowing you to create a wide assortment of unique and special gifts for everyone on your list. PicsToPrint can easily and inexpensively manage so many holiday events and make them special.

Start the season off right with holiday greeting cards. From the comfort of your own home, you can use your photos and text and PicsToPrint’s enormous graphics library to design personalized greeting cards for all your friends and family. It’s a great opportunity to share special images with everyone on your list, and you can have as many or as few holiday greetings as you need, printed with professional quality. Make it a family activity, asking your loved ones to help review and choose the photos you’d like printed.

For your seasonal parties, create customized invitations for all your guests using PicsToPrint. Design party invitations that perfectly set the tone for the event, and carry the theme all the way through the evening. An invitation in the mail is so much more special and personal than an e-invite received online, and they are so easy to make with PicsToPrint.

A personalized PicsToPrint calendar is a perfect holiday gift for everyone on your list. A calendar is always useful and keeps friends and family close throughout the year, and is a great spur-of-the-moment gift well into the new year. Include not only all the national and religious holidays you choose, but you can also note all the important dates and anniversaries for the coming year. Make sure to get plenty of them printed from your local print shop, for unexpected guests. But another great feature of the PicsToPrint software is that you can always print more if the need arises.

Finally, the turning of the year is a great time to plan ahead for future needs. PicsToPrint photobook software for labs includes the ability to create passport and ID photos out of your favorite self-portraits, to put an end to the problem of living with terrible government ID photos. Take the opportunity to review any necessary documents for the coming year, and remember online profile sites as well. Spruce up your professional documents and profiles with the perfect image, and print it exactly as required with PicsToPrint.

The holidays are such a busy time, full of shopping and errands and cooking and parties. And yet they are joyous as well, with friends and family and so many opportunities to renew relationships. Celebrate all your traditions, and create some new ones, with the perfect combination of the ease and simplicity of PicsToPrint in your own home, and the professional high-quality capabilities of a local print shop or photo lab.

Picstoprint photobook software for labs print store.

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PicsToPrint for the holidays: business-to-business

The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.

picstoprint licensing photo book software , retailers and labs.

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Achieving your goals with PicsToPrint

The new year is always a time for reflection and assessment as we note the passing of time. And so many of us partake in the annual tradition of New Year’s resolutions; losing weight, quitting smoking, and managing debt are among the most popular recurring resolutions. And yet just 8% of people actually keep their New Year’s resolutions. Instead of repeating the same old resolutions, here are some steps to create and achieve realistic goals for the coming year.

When setting goals, make sure the goals are “SMART”[1]:

Specific – focused and not ambiguous
Measurable – have an objective outcome
Action-oriented – set specific actions toward the goal
Realistic – consider the difficulty and timeframe and make sure it is attainable
Time-bound – specify deadlines and time frames

Identify an overall goal or goals, and then break the goal into specific actions and milestones. Set deadlines and measure progress in increments.

The best way to keep track of these milestones and deadlines is to create a personalized calendar. Determine daily and weekly actions, and then weekly or monthly deadlines and assess measurements.

A calendar is a great way to keep your goals in mind and consistently track your progress. With PicsToPrint photobook software for business, a personalized calendar can start any month of the year, so don’t feel like January is the only time to set goals and achieve them. A customized calendar that reflects your personal deadlines and milestones acts as a constant reminder of your end goals. And PicsToPrint allows you to use any of your images in your calendar, so you can choose images that inspire and motivate you toward your goal and keep you progressing toward your goal all year long.

And don’t forget to reward yourself! Schedule specific and regular rewards along the way to keep yourself motivated and acknowledge the progress you’ve made. Celebrate each incremental success and honor your journey.

If you find that you’re not progressing as much as you had hoped, don’t just give up and feel like a failure. Reassess your goals and deadlines; were they realistic? Did you set reasonable time frames? Take the time to seriously evaluate the goals and make sure you learn something from the experience. Taking the time to re-evaluate and learn allows you to revise your strategy to be more effective the next time. And using PicsToPrint photo book software for print shops, it’s easy and inexpensive to make a new calendar that reflects your revised schedule.

The best way to accomplish big goals is to be consistent. A visible calendar, with inspirational images, reasonable milestones, and meaningful rewards, is a great way to remind yourself to stay on track and accomplish your ambitions.

Picstoprint licensing photo book software.

[1]              source: http://sciencecareers.sciencemag.org/career_magazine/previous_issues/articles/2013_12_03/caredit.a1300263

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Decoupage Crafting With PicsToPrint

Decoupage is the art of covering objects with glued paper. Furniture, boxes, and other household items are covered with layers of paper and varnished into place, so that the finished result appears to be a form of lacquer or inlay. Decoupage is an ancient technique, thought to be started in Siberia and then popularized in 12th century China. Through the trade routes, decoupage spread to 17th century Italy and then throughout Europe. Decoupage is enjoying a resurgence in popularity thanks to modern crafting techniques, and has become a common hobby.
Images for decoupage are commonly cut out of magazines or other source material, but with PicsToPrint photo book software for print shops, you can decoupage with your very own photos and images to create unique and personal works of art. The finished projects can be given as special gifts, or used to create custom home décor.

Some ideas for PicsToPrint decoupage projects might be:

Use PicsToPrint to create a large-format image from your personal photos. Using spray adhesive, mount the finished print onto a board, a piece of sheetrock, or any other flat surface. With Mod Podge or craft glue, layer additional images onto the base image. You can also add fabric or ribbon, using a brayer or other smoother to keep each addition flat and smooth. Add several thin layers of clear varnish over the top to unify the piece and even out the layers. Varnish will transform the look of the finished piece from looking like a scrapbook page into looking like an inlay, and the finished project will be lovely when hung from a wall.

Using PicsToPrint, design a small collage of your favorite images from a trip or vacation. With PicsToPrint, you can also add text that includes the date and the destination. Decoupage the finished image onto the top of a plain wooden craft box. Then layer on additional items that remind you of that journey; ticket stubs, baggage tags, business cards, maps, and additional photos can all be used. As always, apply several layers of thin varnish to the box, until the surface is smooth and has depth. Within the box, you can store all the rest of your memorabilia from that trip; photos, wine corks, trinkets, extra currency… all the little things that may remind you of that trip. The box can be attractively stored on a bookshelf and be easily accessible when you want to remember that trip, and it’s so much nicer than a shoebox in a closet.

Once you’ve mastered the basic tools and techniques of decoupage, you can decoupage just about any object that captures your imagination. Lamps, end tables, tin boxes, and plant pots are all commonly decoupaged objects. And, with PicsToPrint photo book software for labs, not only can you create beautiful decoupage projects out of any object, but you can design unique decoupage out of any of your personal photos.

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Shock And Awe: Customer Retention With PicsToPrint

Digital photography has changed the face of the printing industry forever. While more and more people are taking photos, less and less of those photos are being shared physically, through the traditional means of albums and snapshots. More and more people are sharing their photos via social media without ever going to a print shop. In this modern climate, how can a print shop remain relevant and top-of-mind for today’s digital consumer?

Using PicsToPrint when licensing photobook software is one way that a photo printing business can remain relevant and retain existing customers while creating new ones. The PicsToPrint footprint on a customer’s desktop acts as a constant reminder of the possibility of transforming digital photographs into powerful keepsakes, and stimulates the creativity of the customer.

In addition to the active presence of the software, PicsToPrint creates many new opportunities for customer engagement through the graphics library. A print shop can consistently expand the graphics library to respond to local demand, adding value to the software over time. Not only does this motivate the customer to keep checking to see what’s new, it gives multiple touch points. A print shop can easily publish seasonal newsletters to their customers, reminding them of any new features and offerings within the existing PicsToPrint interface and the tool they are already using.

Furthermore, studies show that once a customer creates and purchases a photo book, they are likely to do so again and again. Sharing project ideas, testimonials, and examples is likely to inspire increased customer engagement and repeat business. Use PicsToPrint to produce your own photo books to show off your capabilities; photo books are a great sales tool not just for your business, but for your business customers to feature a product or service in a compelling way.

PicsToPrint products can even be shared via Facebook, thereby including the social aspect of photo sharing that many traditional print shops are lacking. Customers can use your service, while still having the immediate social engagement and response that they are accustomed to.

Other photobook software for business may do what PicsToPrint does, but no other software gives a business so many options to brand the software, to have persistence on a home computer, and allow such extensive customization options. PicsToPrint gives license holders a powerful tool for expanding their business and increasing customer engagement. And PicsToPrint does it all for an incredibly low cost – just $39 a month gets you started with this powerful tool to grow a printing business, establish a brand, and deliver consistent customer experiences that keep them coming back again and again.

Picstoprint licensing photo book software.

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PicsToPrint A Unique Birthday!

Every birthday is a new beginning, and a chance to renew life’s relationships. A birthday is a time to truly celebrate a loved one, and create memories that will last a lifetime. There are so many ways to make a birthday truly special using PicsToPrint. No matter how large or small the party, no matter how many candles on the cake, everyone appreciates the personalized touch that your designs can achieve with PicsToPrint photo book software.

The celebration can begin well in advance, with the sending of a unique invitation. The invitation sets the tone for the event, declaring the theme and style. Include a fun photo of the birthday celebrant, or of previous celebrations. It’s not often that people get invitations in the mail any more; it adds to the specialness of the occasion.

As a gift, a birthday card is often overlooked in the fullness of the celebration. But a beautiful birthday card can use photos and text to communicate a truly special relationship between two people. It’s an opportunity to share history and anticipate the future, and remind the recipient of fun times together. Use PicsToPrint to design and share a card that really captures your feelings.

At the party, PicsToPrint’s large format collages can be used to create decorations that reinforce the party theme. For an older person, share photos of their life history and important events. It’s a great opportunity to turn a life story, or a family history, into artwork that can be appreciated by all the guests and create decorations that are not just beautiful, but meaningful as well.

And don’t lose the opportunity to create a memory book. A photo memory book improves on the old-fashioned photo album, because it’s easy to create multiple copies and share them with others. For a young person, party photos can be collected into a beautiful photo book that will be a lifelong keepsake. For an older person, create a photo book of special memories of their life, and make copies not just for them but for close family members. Capture a life history and preserve it in a unique and important keepsake, welcome on any coffee table or bookshelf. A photo book is a thoughtful and unique gift, not just for the birthday celebrant, but for anyone who cares about them as well.

For a friend’s birthday, plan ahead with other mutual friends and gather photos of the celebrant over time. It can be playful and reminiscent of a yearbook, complete with signatures and remembrances. Create a photo memory book together, to design a unique and meaningful gift that renews and reconnects friendships.

PicsToPrint photo book software for business includes so many ways to design a whole birthday celebration; there’s practically no limit to the options available. And remember that everything you make with PicsToPrint is also an expression of yourself; your creativity, your emotion, your aesthetic, your relationships, your inspiration. You’re designing something that no one else could, and PicsToPrint makes it so easy to do.

 

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Launching Your Printing Business With PicsToPrint

If you’ve invested in your own printer or minilab, and are seeking a way to boost revenue and build your printing business, PicsToPrint license photo book software for labs is the easiest, most cost-effective way to put your business on the map.
With PicsToPrint, you can offer your customers the same high-quality customized photo products as large print shops and photo retailers. Expand your services to include personalized calendars, photo books, greeting cards, invitations, large-format collages, and more. These products are in high demand and offer high margins, and are projected to continue to grow despite the decline in traditional photo printing. And customers appreciate accessing these products locally, saving valuable time and expensive shipping costs.
PicsToPrint is simple and easy to use for both retailers and customers, and has fully integrated online and offline options, making it suitable for any customer, any region, anywhere in the world.
Not only that, but PicsToPrint comes with a huge, complimentary graphics library to enhance your customer’s photos. In addition, Commercial version users can expand on this library over time to maintain customer engagement and develop specialized services tailored to your market.
And PicsToPrint isn’t just award-winning software. Our fully integrated solution also includes FTP file transfer and storage, with automatic email notifications when a project is ready for printing.
Licensing photo book software with PicsToPrint also includes a suite of web-ready and print-ready graphics to help you promote your business and your exciting new products. Dp-Labs provides all the files you need to customize the graphics for mulit-channel distribution, carrying your branding into multiple outlets and increasing your visibility.
In short, immediately upon activation, PicsToPrint offers a comprehensive package of services to help launch your new business, or take your existing business to the next level. No other software provider has such an inclusive set of services designed to support your printing business, or transition an existing photo lab into the digital photo products revolution.
And PicsToPrint offers this complete suite of services at a range of affordable prices designed to grow with your business: from our one-time purchase that includes 12 months of free support and upgrades, to a range of subscription options suitable for any size operation. Choose the subscription that is best for you, and change it at any time with no annual contracts and no questions asked.
PicsToPrint is the fastest, easiest, and least expensive way to turn a small photo lab into a photo products powerhouse. Customers will be amazed at the diversity and quality of products they get with PicsToPrint, and retailers will appreciate how simple it is to implement this comprehensive package of products. PicsToPrint is the natural choice for every small printer or photo lab seeking to offer the in-demand services offered by large retailers and websites, and take their business to the next level.

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PicsToPrint Now Available For Subscription

Breaking news from Dp-Labs! The award-winning PicsToPrint customized photo products software is now available for a low-cost monthly subscription. Now print shops and photo labs can offer the customized photo products that are in high demand, even more simply and inexpensively than before.
Professional users can still purchase PicsToPrint photo book software for labs for the low cost of just $499 and get all the existing benefits:
– Unlimited distribution of the PicsToPrint Home Version.
– Using the Home Version, customers can easily create beautiful customized photobooks, calendars, invitations, greeting cards, and more, combining their digital photographs with personalized text and PicsToPrint’s huge graphics library.
– Print shops and photo professionals take the customer’s project file and use PicsToPrint to create print-ready jpgs.
– Businesses can expand the graphics library at any time, increasing service offerings and maintaining customer engagement.
– And Commercial Version license holders still get 12 months of free upgrades and free support.
But now, purchasing a single license includes up to 2Gb of free FTP file storage and transfer. Home users can post their files directly to the Dp-Labs file storage and don’t have to use an external service. The system will automatically notify the print shop when a file is ready for download, saving time and increasing efficiency.
For those professional users who prefer to subscribe to PicsToPrint as a way of licensing photo book software, they get all the amazing software functionality listed above, plus additional easy file transfer and storage service, plus unlimited support and upgrades over time.
The groundbreaking new service of including FTP file storage and transfer with the software license allows PicsToPrint to be accessible for even more customers in even more regions. While PicsToPrint still accepts offline file transfers, print shops no longer have to manage multiple FTP accounts or file transfers. Projects are transmitted quickly and safely from the customer to the store, protecting your business from viruses and unreliable file transfers.
In addition to all this, for a limited time, Dp-Labs will help you promote your print business and PicsToPrint software by providing customizable promotional graphics, web-ready images and print-ready posters to help you show your customers all the exciting new options available to them. These marketing opportunities are a great way to expand your business quickly at no additional cost!
There are several subscription options available for any size print shop or photo lab, and subscriptions can be upgraded, changed, or cancelled at any time, no questions asked. No annual contracts are required to take advantage of this fantastic opportunity.
This new subscription option is an exciting way for even more print shops and photo labs to join the PicsToPrint revolution.
Click here to review the options and see which model is right for your business, and get started today!
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Personalized Printing Projects For New Year

New Year is a great time to reconnect with family and friends. Taking a moment after the busy holiday season to reaffirm relationships sets the tone for the upcoming year and rebuilds attachments. Why not make the New Year celebration truly special by designing and creating unique, personalized gifts using PicsToPrint photo book software for labs?

New Year customized greeting cards are a fun way to reconnect, and a brilliant opportunity to share that fabulous party attire. PicsToPrint allows you to create personalized greeting cards with festive graphics and customized text, featuring a seasonal photo. Have fun with your New Year’s pictures! Dress up in party hats with streamers and glitter, and “Baby New Year” costumes are always classic. Or collect the whole family and take an entertaining photo; perhaps the adults are dressed in party hats and drinking a toast, while children are sleeping at their feet (or perhaps in your family the adults are asleep while the children play with sparklers). It may be fun to playfully re-create a special moment from the past year; a couple may pose with one of their wedding photos, or act out a moment from a vacation. This is a chance to get creative and have a good time creating a photo that alludes to the previous year or celebrates the year to come.

No gift is better received at New Year than a calendar, and PicsToPrint can help you create an exceptional calendar that will be welcome all year long. In addition to featuring your fun, seasonal pictures, a family calendar can be customized to include all the important birthdays and anniversaries that connect a family together. Take the opportunity to share important dates for the coming year, like a graduation or going to college, a wedding or reunion, vacation or retirement. And remember important events from your shared past, using text and photos to recall family history.
A fun idea for a New Year’s calendar is to create a countdown calendar for a soon-to-be graduate, retiree, or bride and groom. The calendar can denote important milestones leading up to the event, and be shared with all who will attend the big event.
And New Year is a great time to set goals for the coming year. Create a personal goals calendar, to organize upcoming projects and chart your progress. Use photos to motivate yourself toward your goals and keep you on track, and break down goals into manageable tasks that can be tracked on a goals calendar. Use a goals calendar to help move your life forward!

PicsToPrint photo book software for print store has so many features and capabilities that can be employed all year long to organize and decorate your life, as well as create heartfelt gifts and beautiful keepsakes. But you can start the year off right by connecting with family and friends in a unique and personal way, and explore your creativity at the same time. These are just a few of the many ways that PicsToPrint can help anyone have a happy New Year.

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