When print shops and photo labs expand their service offerings to include personalized photo products, like photo books, the first market that comes to mind is the consumer market. After all, the individual consumer has driven the huge growth in this market for the past several years. But some print shops are discovering the largely untapped business-to-business opportunities that photo books and photo products are beginning to penetrate. When considering purchasing photo book software for photo labs, it would be wise to consider the B2B consumer.
Photo books allow businesses to effectively showcase both their products and themselves, and a professional quality photo book can be an unobtrusive sales tool. Given as a gift to a potential client or partner, the photo book makes a powerful visual statement in lieu of a meeting or presentation.
Photo books can also be distributed at trade shows or conferences, and command high visibility and memorability. A business may choose to print both hardcover and softcover versions of their book, for different distribution methods.
A business may also use photo books not just as portfolio pieces, but as introductions to the organization. A photo book can present an attractive overview of the company, employees, products, and services. Placing the books in waiting rooms and conference areas for guests to peruse is a sophisticated way to share more information about the organization.
Some businesses use a photo book to showcase just a particular product or service. When a presentation or demonstration isn’t possible, a photo book is an engaging way to make a statement about a flagship offering.
Businesses are finding that it is easier and less expensive than they imagined to create custom photo books, and, once the book is created, it can be easily reprinted on demand, or updated and reprinted as desired. They are an excellent investment for the business sector.
When a print shop or photo lab seeks to best serve the business customer, the most important consideration is which photo book software for commercial printers they want to adopt. PicsToPrint is an excellent choice for the print shop working with a business customer, due to it’s ease of use, high quality templates and images, and flexibility to adapt to changing business needs. And print shop owners and employees will also appreciate the simplicity of use, compatibility with current processes, and low upfront investment represented by PicsToPrint software. And the low upfront cost is another benefit to both business and consumer customers, as it encourages exploration and adoption.
These are just some ways that the business user is currently using custom photo products; with PicsToPrint, encourage them to also experiment with calendars, collages, and more. The possibilities are endless!
Picstoprint Photo Book Software For business.