Choosing The Best Photo Book Software For Print Store

The retail printing industry is a highly competitive arena, with large and small vendors struggling for every consumer dollar. While digital printing and minilabs have significantly lowered the cost of entry for a print business, those same technologies have reduced public demand for printing services. It’s a marketplace that is undergoing tremendous changes as technology and consumer behavior continue to interact with and influence each other.
For a small print shop to survive in this climate, the enterprising owner has to constantly seek ways to drive new customer engagement, react to changing consumer demand, and tailor their service offerings to maximize value. A print shop owner has to be creative, nimble, and proactive in anticipating changes in the marketplace.
Currently, there is nothing hotter than personalized photo products, and not just for consumers, but for business customers as well. People are discovering that a personalized photo book is a beautiful and meaningful way to share their precious memories, commemorate special occasions, or promote a product or service, and they are willing to pay top dollar for quality customized photo products.
For the print shop owner looking expand into this growing market, the choice of software is critical. Investing in the wrong solution limits expansiveness and agility over time, but many comprehensive software packages are prohibitively expensive.
The ideal photo book software for print store would include support for all the products that are in demand today, such as the ability to create photo books, calendars, greeting cards, large-format prints, and more. The best software solution would give the customer the flexibility to design their own creations, with fully customizable text and layouts. It would support both online and offline file transfers and workflows, to meet the needs of the greatest number of customers. It would include the ability for the print shop owner to continually expand and customize the graphics library, keeping the content fresh and engaging for the repeat customer. And it would do all this at a reasonable cost.
Fortunately, when licensing photo book software, there is one solution that meets all these criteria. It is PicsToPrint, and print shop owners around the world are discovering how easily it enables them to grow their business and increase their revenue.
PicsToPrint allows print shops to expand their services to include a host of customized photo products to meet increasing customer demand. It is easy to use, suitable for both professionals and amateurs to create stunning personalized photo books. It includes a beautiful graphics library and a host of design options, but also makes it so simple for the professional to update and expand the graphics library over time. And it has the lowest cost of entry in the marketplace, creating a rapid return on the software investment.
Print shop owners should download the fully functional free demo, and discover how this flexible, robust software package meets all the needs of the business and the consumer, now and into the future.