Many print shops and photo labs are searching for the best commercial photo books software, as they seek to expand into this lucrative market. New research shows that traditional photo printing is in decline, as people choose to share their digital photos online via social media, but demand for printing of photo books is only expected to increase in the coming years. According to InfoTrends, sales of photo merchandise in Western Europe alone is projected to increase from 161 million units in 2011 to nearly 250 million units in 2015.[i] And according to Lyra Research, worldwide gross profits from photo books are projected to reach one third the profits from photo prints by 2014[ii]. And, while digital photo prints typically cost only pennies a page, a photo book page can sell for several dollars, as consumers perceive these books to be high value keepsakes of important life events.
And it’s not just consumers who are discovering the value of personalized photo books. While the traditional market for photo books is women ages 25-45[iii], businesses and social groups are finding that photo books are important marketing tools, showcasing their organizations in powerful new ways. Enterprising print shops are finding new design templates and catering to new business sectors.
As print shops expand their service offerings into the photo book arena, they have many commercial photo books software options to choose from. Unfortunately, many existing software for photo store packages are prohibitively expensive, and many of them are difficult to implement into existing business models. Small photo shops may feel that the initial cost of adopting these tools is too high, and therefore may feel excluded from the new business opportunities afforded by custom photo books.
However, for many of those seeking commercial photo books software, PicsToPrint may represent a simple and affordable way to enter this profitable marketplace.
PicsToPrint has the lowest cost of entry of any commercial photo books software, and allows print shops to not only offer personalized photo books, but a host of customized products, like calendars, greeting cards, collages, and more. Photo labs and print shop owners around the world are adopting PicsToPrint as their software of choice, as it expands their service offerings into untapped markets with a low upfront expense.
Custom photo books are both desirable and profitable, and they are quickly becoming a necessary component of digital photography. As print shops, businesses, and customers find ever new ways to use this technology, the market penetration will only grow over time. PicsToPrint is an easy choice for small printers to enter this lucrative market and be part of the changing face of photography well into the future.