Since 2008, the print industry has been increasingly polarizing, with ever larger companies on one end of the spectrum, and small companies of less than 50 employees on the other, and most companies in the middle selling out or going out of business.
Digital printing is the only aspect of the industry growing in recent years, and it is projected to continue to grow and surpass traditional printing in the next few years. Digital photo products are increasing in demand, in both the business and consumer sectors, and photo book software for labs is a great investment. However, small business owners have to compete with much larger businesses for this high-margin product.
When small business owners are striving to remain competitive and grow their business, decades of research show that there are a few secrets of successful business owners:
– Remain relevant. Relevant businesses consider value and service from the customer’s perspective, identifying key motivating factors and building relationships. By remaining in tune with the customer’s desire and relevant to their needs, a business remains relevant in the marketplace.
– Be adaptive. The ability to adapt to changes in the marketplace and update services, pricing, and options over time gives a business the flexibility it needs to survive. An adaptive business is also one that can try new things and learn from mistakes.
– Endure. A sucessful business recovers from failures and responds to crises. Endurance is about persistant leadership and values, and building credibility in your community. In addition, endurance allows a business to produce consistent results for their customers.
– Maintian viability. Viabiity is all about being financially responsible and planning accurately. In order to remain viable, a business must price products and services correctly, keep accurate records and make accurate predictions, and only take on as much debt as is sustainable.
When managing a small print shop, consider purchasing PicsToPrint photo book software for retailers. PicsToPrint expands your service offerings into the lucrative personalized photo products market, giving customers access to the products that are in demand right now and building relevance. PicsToPrint is a highly flexible software solution, allowing business to remain adaptive and flexible to changes over time. PicsToPrint is the least expensive of competitive products, allowing even the smallest business to make a worthwhile financial investment without incurring unnecssary debt. PicsToPrint is the ideal solution for creating a business that can endure market fluctuations and changes in consumer demand.
While the industry may be going through changes that at times make it seem that the small business owner can’t survive, in fact there are many reasons for small print shops to be optimistic. Their smaller size allows for greater agility and responsiveness. They are in a position to form authentic relationships within their community, and discover niche markets that larger companies may overlook. And those relationships create continous and meaningful opportunities to deliver exceptional customer service, growing the business by word of mouth, which is advertising money can’t buy.
Picstoprint photo book software for print stores.