Maximizing Revenue From Your Minilab Retail Space

If you’ve invested in a minilab and photo book software for business, the next step is to consider managing and organizing your retail space. When operating a small print shop or photo lab, it’s crucial to use store space effectively. Chances are that the physical space is small, and yet the retail experience is an essential component of repeat business and profitability.
Once a customer enters the shop, it’s a critical opportunity to feature your products and services and engage in free advertising, sell additional retail items that may appeal to your customer, and create a welcoming atmosphere that invites return visits. Lighting, store layout, sounds, and even smells are part of the customer experience, so pay attention to all those details.
Use lighting to create an inviting space. Take advantage of natural lighting where possible, and use diffuse general light. Use smaller lights to highlight specific retail displays or store areas and direct attention. You may also invest in full-spectrum light; many professionals have very specific color requirements, and ambient light temperature may impact how they perceive a finished, printed product.
When possible, place store employees and cash registers near the back of the store, to maximize customer interaction with your retail space. Create a traffic flow that doesn’t block the customer, but encourages them to walk past and see the other products available to them.
If you often have customers waiting inside the store, create a space for them to wait comfortably. Remember that women are the primary consumers of personalized photo products, since the mother is traditionally the keeper of family photos and albums, so create a child-friendly area if you can. Use the waiting space to display your products; place your brochures, photo books, and other marketing materials where the customer can comfortably look them over. This direct, tactile experience is much more impactful to the customer than posting a sign listing your services.
When considering what kind of retail products to keep in your store, remember the “imaging chain”: the natural progression of capturing, editing, preserving, and sharing images. Carry products that will encourage and inspire her during each step of this process.
It may seem unrelated, but pay attention to your bathroom. The bathroom is a key aspect of the retail experience for women, so at the very least make it accessible and clean. If possible, include enough space to comfortably care for small children.
Many small print shops make space for small workstation for the customer’s use. Keeping a workstation with pre-installed photo book software for retailers allows customers to make last-minute corrections or additions to their files, or acts as a resource to share tips and tools with the customer.
Your retail space is the “home” of your business. It should convey expertise and professionalism, but also warmth and friendliness. And retail space that is used poorly is lost sales and lost revenue. Welcome the customer, encourage them to spend time browsing your products, and make it a place that they want to return to again and again.