The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.
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