PicsToPrint for the holidays: business-to-business

The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.

picstoprint licensing photo book software , retailers and labs.

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Achieving your goals with PicsToPrint

The new year is always a time for reflection and assessment as we note the passing of time. And so many of us partake in the annual tradition of New Year’s resolutions; losing weight, quitting smoking, and managing debt are among the most popular recurring resolutions. And yet just 8% of people actually keep their New Year’s resolutions. Instead of repeating the same old resolutions, here are some steps to create and achieve realistic goals for the coming year.

When setting goals, make sure the goals are “SMART”[1]:

Specific – focused and not ambiguous
Measurable – have an objective outcome
Action-oriented – set specific actions toward the goal
Realistic – consider the difficulty and timeframe and make sure it is attainable
Time-bound – specify deadlines and time frames

Identify an overall goal or goals, and then break the goal into specific actions and milestones. Set deadlines and measure progress in increments.

The best way to keep track of these milestones and deadlines is to create a personalized calendar. Determine daily and weekly actions, and then weekly or monthly deadlines and assess measurements.

A calendar is a great way to keep your goals in mind and consistently track your progress. With PicsToPrint photobook software for business, a personalized calendar can start any month of the year, so don’t feel like January is the only time to set goals and achieve them. A customized calendar that reflects your personal deadlines and milestones acts as a constant reminder of your end goals. And PicsToPrint allows you to use any of your images in your calendar, so you can choose images that inspire and motivate you toward your goal and keep you progressing toward your goal all year long.

And don’t forget to reward yourself! Schedule specific and regular rewards along the way to keep yourself motivated and acknowledge the progress you’ve made. Celebrate each incremental success and honor your journey.

If you find that you’re not progressing as much as you had hoped, don’t just give up and feel like a failure. Reassess your goals and deadlines; were they realistic? Did you set reasonable time frames? Take the time to seriously evaluate the goals and make sure you learn something from the experience. Taking the time to re-evaluate and learn allows you to revise your strategy to be more effective the next time. And using PicsToPrint photo book software for print shops, it’s easy and inexpensive to make a new calendar that reflects your revised schedule.

The best way to accomplish big goals is to be consistent. A visible calendar, with inspirational images, reasonable milestones, and meaningful rewards, is a great way to remind yourself to stay on track and accomplish your ambitions.

Picstoprint licensing photo book software.

[1]              source: http://sciencecareers.sciencemag.org/career_magazine/previous_issues/articles/2013_12_03/caredit.a1300263

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PicsToPrint A Unique Birthday!

Every birthday is a new beginning, and a chance to renew life’s relationships. A birthday is a time to truly celebrate a loved one, and create memories that will last a lifetime. There are so many ways to make a birthday truly special using PicsToPrint. No matter how large or small the party, no matter how many candles on the cake, everyone appreciates the personalized touch that your designs can achieve with PicsToPrint photo book software.

The celebration can begin well in advance, with the sending of a unique invitation. The invitation sets the tone for the event, declaring the theme and style. Include a fun photo of the birthday celebrant, or of previous celebrations. It’s not often that people get invitations in the mail any more; it adds to the specialness of the occasion.

As a gift, a birthday card is often overlooked in the fullness of the celebration. But a beautiful birthday card can use photos and text to communicate a truly special relationship between two people. It’s an opportunity to share history and anticipate the future, and remind the recipient of fun times together. Use PicsToPrint to design and share a card that really captures your feelings.

At the party, PicsToPrint’s large format collages can be used to create decorations that reinforce the party theme. For an older person, share photos of their life history and important events. It’s a great opportunity to turn a life story, or a family history, into artwork that can be appreciated by all the guests and create decorations that are not just beautiful, but meaningful as well.

And don’t lose the opportunity to create a memory book. A photo memory book improves on the old-fashioned photo album, because it’s easy to create multiple copies and share them with others. For a young person, party photos can be collected into a beautiful photo book that will be a lifelong keepsake. For an older person, create a photo book of special memories of their life, and make copies not just for them but for close family members. Capture a life history and preserve it in a unique and important keepsake, welcome on any coffee table or bookshelf. A photo book is a thoughtful and unique gift, not just for the birthday celebrant, but for anyone who cares about them as well.

For a friend’s birthday, plan ahead with other mutual friends and gather photos of the celebrant over time. It can be playful and reminiscent of a yearbook, complete with signatures and remembrances. Create a photo memory book together, to design a unique and meaningful gift that renews and reconnects friendships.

PicsToPrint photo book software for business includes so many ways to design a whole birthday celebration; there’s practically no limit to the options available. And remember that everything you make with PicsToPrint is also an expression of yourself; your creativity, your emotion, your aesthetic, your relationships, your inspiration. You’re designing something that no one else could, and PicsToPrint makes it so easy to do.

 

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Launching Your Printing Business With PicsToPrint

If you’ve invested in your own printer or minilab, and are seeking a way to boost revenue and build your printing business, PicsToPrint license photo book software for labs is the easiest, most cost-effective way to put your business on the map.
With PicsToPrint, you can offer your customers the same high-quality customized photo products as large print shops and photo retailers. Expand your services to include personalized calendars, photo books, greeting cards, invitations, large-format collages, and more. These products are in high demand and offer high margins, and are projected to continue to grow despite the decline in traditional photo printing. And customers appreciate accessing these products locally, saving valuable time and expensive shipping costs.
PicsToPrint is simple and easy to use for both retailers and customers, and has fully integrated online and offline options, making it suitable for any customer, any region, anywhere in the world.
Not only that, but PicsToPrint comes with a huge, complimentary graphics library to enhance your customer’s photos. In addition, Commercial version users can expand on this library over time to maintain customer engagement and develop specialized services tailored to your market.
And PicsToPrint isn’t just award-winning software. Our fully integrated solution also includes FTP file transfer and storage, with automatic email notifications when a project is ready for printing.
Licensing photo book software with PicsToPrint also includes a suite of web-ready and print-ready graphics to help you promote your business and your exciting new products. Dp-Labs provides all the files you need to customize the graphics for mulit-channel distribution, carrying your branding into multiple outlets and increasing your visibility.
In short, immediately upon activation, PicsToPrint offers a comprehensive package of services to help launch your new business, or take your existing business to the next level. No other software provider has such an inclusive set of services designed to support your printing business, or transition an existing photo lab into the digital photo products revolution.
And PicsToPrint offers this complete suite of services at a range of affordable prices designed to grow with your business: from our one-time purchase that includes 12 months of free support and upgrades, to a range of subscription options suitable for any size operation. Choose the subscription that is best for you, and change it at any time with no annual contracts and no questions asked.
PicsToPrint is the fastest, easiest, and least expensive way to turn a small photo lab into a photo products powerhouse. Customers will be amazed at the diversity and quality of products they get with PicsToPrint, and retailers will appreciate how simple it is to implement this comprehensive package of products. PicsToPrint is the natural choice for every small printer or photo lab seeking to offer the in-demand services offered by large retailers and websites, and take their business to the next level.

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Personalized Printing Projects For New Year

New Year is a great time to reconnect with family and friends. Taking a moment after the busy holiday season to reaffirm relationships sets the tone for the upcoming year and rebuilds attachments. Why not make the New Year celebration truly special by designing and creating unique, personalized gifts using PicsToPrint photo book software for labs?

New Year customized greeting cards are a fun way to reconnect, and a brilliant opportunity to share that fabulous party attire. PicsToPrint allows you to create personalized greeting cards with festive graphics and customized text, featuring a seasonal photo. Have fun with your New Year’s pictures! Dress up in party hats with streamers and glitter, and “Baby New Year” costumes are always classic. Or collect the whole family and take an entertaining photo; perhaps the adults are dressed in party hats and drinking a toast, while children are sleeping at their feet (or perhaps in your family the adults are asleep while the children play with sparklers). It may be fun to playfully re-create a special moment from the past year; a couple may pose with one of their wedding photos, or act out a moment from a vacation. This is a chance to get creative and have a good time creating a photo that alludes to the previous year or celebrates the year to come.

No gift is better received at New Year than a calendar, and PicsToPrint can help you create an exceptional calendar that will be welcome all year long. In addition to featuring your fun, seasonal pictures, a family calendar can be customized to include all the important birthdays and anniversaries that connect a family together. Take the opportunity to share important dates for the coming year, like a graduation or going to college, a wedding or reunion, vacation or retirement. And remember important events from your shared past, using text and photos to recall family history.
A fun idea for a New Year’s calendar is to create a countdown calendar for a soon-to-be graduate, retiree, or bride and groom. The calendar can denote important milestones leading up to the event, and be shared with all who will attend the big event.
And New Year is a great time to set goals for the coming year. Create a personal goals calendar, to organize upcoming projects and chart your progress. Use photos to motivate yourself toward your goals and keep you on track, and break down goals into manageable tasks that can be tracked on a goals calendar. Use a goals calendar to help move your life forward!

PicsToPrint photo book software for print store has so many features and capabilities that can be employed all year long to organize and decorate your life, as well as create heartfelt gifts and beautiful keepsakes. But you can start the year off right by connecting with family and friends in a unique and personal way, and explore your creativity at the same time. These are just a few of the many ways that PicsToPrint can help anyone have a happy New Year.

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Preserving A Family Legacy Through Photobooks

No matter how times change, the need for families to preserve and share their unique history is timeless. People are always looking for the best way to celebrate special family events, share their history, and welcome new family members. No matter which photo book software for print store you choose, digitally printing your photobook is the most efficient and cost-effective option.
Photo albums can be a nice keepsake, but it’s expensive and time-consuming to print digital photographs and create albums. Most families only have one set of albums for this reason, which limits sharing.
Sharing photos socially is a great way to commemorate good times with friends, but doesn’t have the impact of a physical album, and they can be difficult to retrieve and organize later on.
And scrapbooks are beautiful memory keepsakes, but it’s expensive and challenging to produce multiple copies for the whole family.
This is why more and more people are turning their digital photographs into beautiful photo memory books, sharing their family history in a way that is both special and easy to distribute.

When creating a photo book, the options are endless, and the choices reflect the unique story of the family and the aesthetics of the person creating the album. But here are some creative options to consider for family photographs:
– When taking portraits of children, get close, and then get closer. Extreme closeup portraits are interesting and attractive, and eliminate potentially distracting background elements.
– Take a photograph of a daughter dressing up in mom’s wedding dress, or a son in dad’s tuxedo, and then share the photograph on their wedding day.
– Repeat elements over time. Take a photograph every year with the same interesting object or accessory; or replicate places and poses.

Organizing a family photobook chronologically is natural. But feel free to get creative and choose a theme instead. Popular themes include school, weddings, holidays, birthdays, and vacations. Each family member could have a book devoted to them, in addition to shared images of the group together. This is just another way that digitally organizing your photos into a book is easy and convenient; using the same images in multiple contexts is easy and inexpensive.
– To add visual interest, remember to scan handwritten notes, and cocktail napkins. Take additional photos of children’s drawings, matchbook covers, wine labels, ticket stubs, and baggage claim tickets. Having these little details available not only adds visual interest to the photobook, but makes the experience more personal.
– Start with images that are as high a resolution as possible; that way you preserve image quality by scaling down, instead of losing quality by scaling up. Compiling high-quality images is much easier when working off your own computer, as opposed to uploading them to an online service; it can be time-consuming and frustrating to upload so many high-resolution files. The best photo book software for retailers will support the home user working locally.
– When it comes time to print your book, remember to print enough copies for everyone who will want one of their own. The whole family can keep these precious keepsakes to remember special events and moments.

And most importantly, have fun! This is an opportunity to express your creativity and design something that expresses the unique personality of yourself and your family.

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Questions And Answers About PicsToPrint Software

Q: What does it do?

A: PicsToPrint allows customers to create customized photo books, calendars, greeting cards, large-format collages and more products from their home computer, using their own digital photos, and then send the completed project to a print shop for professional printing. Using PicsToPrint, print shops, photo labs, and retailers can offer their customers the personalized services that are in high demand today.

Q: How does it work?

A: When a print shop or photo lab purchases a license for the Commercial Version of the software, they gain the right to distribute unlimited copies of the Home Version to their customers. The customer installs the Home Version and uses it to layout their photos, graphics, and text. They send the compiled project file to the print shop, where it is opened in the Commercial Version and printed on-site.

Q: What kind of support is available?

A: When a print shop or photo lab purchases a license for the Commercial Version of the software, they gain the right to distribute unlimited copies of the Home Version to their customers. The customer installs the Home Version and uses it to layout their photos, graphics, and text. They send the compiled project file to the print shop, where it is opened in the Commercial Version and printed on-site.

Q: What kind of workflows are compatible with PicsToPrint?

A: PicsToPrint integrates easily into existing workflows, and allows stores to expand service offerings without needing to change their ordering, invoicing, or payment processes. PicsToPrint software Home Version and the complimentary graphics library can be distributed online or via disc to customers, whichever is preferred. Customers create their projects on their home computers, rather than having to upload their photos to a website, giving them maximum control of their content. The project file can be returned to the print shop online using an existing file transfer or online service, or hard copies can be dropped off on a drive or disc. The print shop opens the project file and can create either an electronic or physical proof for the customer prior to printing, based on existing practices.

Q: How does PicsToPrint compare with other products?

A: Effectively, PicsToPrint is comperable with other photo book software for retailers. However, PicsToPrint offers all that functionality at a much lower cost.

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The Revolutionary PicsToPrint Process

One of the most exciting features of PicsToPrint is not the amazing range of customized photo products it allows customers and print shops to create. And it’s not the ease and simplicity of use, it’s not even the way that the PicsToPrint graphics library can be continually expanded. The truly exciting feature about PicsToPrint photo book software for photo labs is the simple, flexible process by which these amazing projects come to life.
The PicsToPrint process is the result of years of research by Dp-Labs, consulting with a global customer base to discover the easiest and most cost-effective deployments. PicsToPrint is a solution that is designed to provide small print shops and photo labs with the services and capabilities of much larger businesses, all fulfilled locally and for an incredibly low cost of entry.
The PicsToPrint process begins at the print shop, either in person or online, where store employees distribute the PicsToPrint Home Version software to customers. Purchasing one Commercial Version license includes unlimited distribution of the Home Version. Stores can provide a download link, or distribute the free software on disc or drive to the customer, for installation on their home computer.
Once the customer has installed the Home Version on their computer, they can use it to import their photos and images. Choosing from a wide variety of personalized photo products, layouts, and included graphics, the customer arranges and edits their photos and adds customized text to their pages. Research shows that customers prefer to create these projects on their home computers, unlike other services that force the customer to upload their photos in a time-consuming and potentially insecure process.
When the customer is happy with their completed project, they save the file and return it to the print shop as an encrypted file. Again, this file transfer can take place online, via the store’s existing file transfer service, or can be easily done with a disc or a drive. People who subscribe to PicsToPrint’s new online service can use our convenient file transfer and notification system.
When the store receives the project file, they open the project in the PicsToPrint Commercial Version. From there, the store employee can export a .jpg file, which can be emailed to the customer for approval, shared on Facebook, or printed with a minilab or digital printer.
Finally, the customer comes into the store to pick up their beautiful, personalized photo book and other photo products, or those products can be shipped to the customer instead.
PicsToPrint photo book software for business can be implemented around the world, even in low-bandwidth areas, and can serve cash-only customers as well as electronic payments. Using PicsToPrint, print shops and photo labs can provide the beautiful, high-quality photo products that are increasingly growing in popularity, develop niche markets and services, and adapt to a wide variety of customer needs and demands.
Dp-Labs has so much faith in this exciting new product that they allow business owners to download a no-obligation, fully functional, free version of the software. Unregistered software includes all the features of the full version, including printing (with a watermark), so that store owners and employees can test all of the features of this revolutionary product and realize that it’s the perfect solution for their business and their customers. Take advantage of this opportunity and try out PicsToPrint today!

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Maximizing Revenue From Your Minilab Retail Space

If you’ve invested in a minilab and photo book software for business, the next step is to consider managing and organizing your retail space. When operating a small print shop or photo lab, it’s crucial to use store space effectively. Chances are that the physical space is small, and yet the retail experience is an essential component of repeat business and profitability.
Once a customer enters the shop, it’s a critical opportunity to feature your products and services and engage in free advertising, sell additional retail items that may appeal to your customer, and create a welcoming atmosphere that invites return visits. Lighting, store layout, sounds, and even smells are part of the customer experience, so pay attention to all those details.
Use lighting to create an inviting space. Take advantage of natural lighting where possible, and use diffuse general light. Use smaller lights to highlight specific retail displays or store areas and direct attention. You may also invest in full-spectrum light; many professionals have very specific color requirements, and ambient light temperature may impact how they perceive a finished, printed product.
When possible, place store employees and cash registers near the back of the store, to maximize customer interaction with your retail space. Create a traffic flow that doesn’t block the customer, but encourages them to walk past and see the other products available to them.
If you often have customers waiting inside the store, create a space for them to wait comfortably. Remember that women are the primary consumers of personalized photo products, since the mother is traditionally the keeper of family photos and albums, so create a child-friendly area if you can. Use the waiting space to display your products; place your brochures, photo books, and other marketing materials where the customer can comfortably look them over. This direct, tactile experience is much more impactful to the customer than posting a sign listing your services.
When considering what kind of retail products to keep in your store, remember the “imaging chain”: the natural progression of capturing, editing, preserving, and sharing images. Carry products that will encourage and inspire her during each step of this process.
It may seem unrelated, but pay attention to your bathroom. The bathroom is a key aspect of the retail experience for women, so at the very least make it accessible and clean. If possible, include enough space to comfortably care for small children.
Many small print shops make space for small workstation for the customer’s use. Keeping a workstation with pre-installed photo book software for retailers allows customers to make last-minute corrections or additions to their files, or acts as a resource to share tips and tools with the customer.
Your retail space is the “home” of your business. It should convey expertise and professionalism, but also warmth and friendliness. And retail space that is used poorly is lost sales and lost revenue. Welcome the customer, encourage them to spend time browsing your products, and make it a place that they want to return to again and again.

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Growing A Small Print Business

Since 2008, the print industry has been increasingly polarizing, with ever larger companies on one end of the spectrum, and small companies of less than 50 employees on the other, and most companies in the middle selling out or going out of business.
Digital printing is the only aspect of the industry growing in recent years, and it is projected to continue to grow and surpass traditional printing in the next few years. Digital photo products are increasing in demand, in both the business and consumer sectors, and photo book software for labs is a great investment. However, small business owners have to compete with much larger businesses for this high-margin product.
When small business owners are striving to remain competitive and grow their business, decades of research show that there are a few secrets of successful business owners:

– Remain relevant. Relevant businesses consider value and service from the customer’s perspective, identifying key motivating factors and building relationships. By remaining in tune with the customer’s desire and relevant to their needs, a business remains relevant in the marketplace.

– Be adaptive. The ability to adapt to changes in the marketplace and update services, pricing, and options over time gives a business the flexibility it needs to survive. An adaptive business is also one that can try new things and learn from mistakes.

– Endure. A sucessful business recovers from failures and responds to crises. Endurance is about persistant leadership and values, and building credibility in your community. In addition, endurance allows a business to produce consistent results for their customers.

– Maintian viability. Viabiity is all about being financially responsible and planning accurately. In order to remain viable, a business must price products and services correctly, keep accurate records and make accurate predictions, and only take on as much debt as is sustainable.

When managing a small print shop, consider purchasing PicsToPrint photo book software for retailers. PicsToPrint expands your service offerings into the lucrative personalized photo products market, giving customers access to the products that are in demand right now and building relevance. PicsToPrint is a highly flexible software solution, allowing business to remain adaptive and flexible to changes over time. PicsToPrint is the least expensive of competitive products, allowing even the smallest business to make a worthwhile financial investment without incurring unnecssary debt. PicsToPrint is the ideal solution for creating a business that can endure market fluctuations and changes in consumer demand.
While the industry may be going through changes that at times make it seem that the small business owner can’t survive, in fact there are many reasons for small print shops to be optimistic. Their smaller size allows for greater agility and responsiveness. They are in a position to form authentic relationships within their community, and discover niche markets that larger companies may overlook. And those relationships create continous and meaningful opportunities to deliver exceptional customer service, growing the business by word of mouth, which is advertising money can’t buy.

Picstoprint photo book software for print stores.

 

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