PicsToPrint for the holidays: business-to-business

The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.

picstoprint licensing photo book software , retailers and labs.

Read More

Launching Your Printing Business With PicsToPrint

If you’ve invested in your own printer or minilab, and are seeking a way to boost revenue and build your printing business, PicsToPrint license photo book software for labs is the easiest, most cost-effective way to put your business on the map.
With PicsToPrint, you can offer your customers the same high-quality customized photo products as large print shops and photo retailers. Expand your services to include personalized calendars, photo books, greeting cards, invitations, large-format collages, and more. These products are in high demand and offer high margins, and are projected to continue to grow despite the decline in traditional photo printing. And customers appreciate accessing these products locally, saving valuable time and expensive shipping costs.
PicsToPrint is simple and easy to use for both retailers and customers, and has fully integrated online and offline options, making it suitable for any customer, any region, anywhere in the world.
Not only that, but PicsToPrint comes with a huge, complimentary graphics library to enhance your customer’s photos. In addition, Commercial version users can expand on this library over time to maintain customer engagement and develop specialized services tailored to your market.
And PicsToPrint isn’t just award-winning software. Our fully integrated solution also includes FTP file transfer and storage, with automatic email notifications when a project is ready for printing.
Licensing photo book software with PicsToPrint also includes a suite of web-ready and print-ready graphics to help you promote your business and your exciting new products. Dp-Labs provides all the files you need to customize the graphics for mulit-channel distribution, carrying your branding into multiple outlets and increasing your visibility.
In short, immediately upon activation, PicsToPrint offers a comprehensive package of services to help launch your new business, or take your existing business to the next level. No other software provider has such an inclusive set of services designed to support your printing business, or transition an existing photo lab into the digital photo products revolution.
And PicsToPrint offers this complete suite of services at a range of affordable prices designed to grow with your business: from our one-time purchase that includes 12 months of free support and upgrades, to a range of subscription options suitable for any size operation. Choose the subscription that is best for you, and change it at any time with no annual contracts and no questions asked.
PicsToPrint is the fastest, easiest, and least expensive way to turn a small photo lab into a photo products powerhouse. Customers will be amazed at the diversity and quality of products they get with PicsToPrint, and retailers will appreciate how simple it is to implement this comprehensive package of products. PicsToPrint is the natural choice for every small printer or photo lab seeking to offer the in-demand services offered by large retailers and websites, and take their business to the next level.

Read More

Preserving A Family Legacy Through Photobooks

No matter how times change, the need for families to preserve and share their unique history is timeless. People are always looking for the best way to celebrate special family events, share their history, and welcome new family members. No matter which photo book software for print store you choose, digitally printing your photobook is the most efficient and cost-effective option.
Photo albums can be a nice keepsake, but it’s expensive and time-consuming to print digital photographs and create albums. Most families only have one set of albums for this reason, which limits sharing.
Sharing photos socially is a great way to commemorate good times with friends, but doesn’t have the impact of a physical album, and they can be difficult to retrieve and organize later on.
And scrapbooks are beautiful memory keepsakes, but it’s expensive and challenging to produce multiple copies for the whole family.
This is why more and more people are turning their digital photographs into beautiful photo memory books, sharing their family history in a way that is both special and easy to distribute.

When creating a photo book, the options are endless, and the choices reflect the unique story of the family and the aesthetics of the person creating the album. But here are some creative options to consider for family photographs:
– When taking portraits of children, get close, and then get closer. Extreme closeup portraits are interesting and attractive, and eliminate potentially distracting background elements.
– Take a photograph of a daughter dressing up in mom’s wedding dress, or a son in dad’s tuxedo, and then share the photograph on their wedding day.
– Repeat elements over time. Take a photograph every year with the same interesting object or accessory; or replicate places and poses.

Organizing a family photobook chronologically is natural. But feel free to get creative and choose a theme instead. Popular themes include school, weddings, holidays, birthdays, and vacations. Each family member could have a book devoted to them, in addition to shared images of the group together. This is just another way that digitally organizing your photos into a book is easy and convenient; using the same images in multiple contexts is easy and inexpensive.
– To add visual interest, remember to scan handwritten notes, and cocktail napkins. Take additional photos of children’s drawings, matchbook covers, wine labels, ticket stubs, and baggage claim tickets. Having these little details available not only adds visual interest to the photobook, but makes the experience more personal.
– Start with images that are as high a resolution as possible; that way you preserve image quality by scaling down, instead of losing quality by scaling up. Compiling high-quality images is much easier when working off your own computer, as opposed to uploading them to an online service; it can be time-consuming and frustrating to upload so many high-resolution files. The best photo book software for retailers will support the home user working locally.
– When it comes time to print your book, remember to print enough copies for everyone who will want one of their own. The whole family can keep these precious keepsakes to remember special events and moments.

And most importantly, have fun! This is an opportunity to express your creativity and design something that expresses the unique personality of yourself and your family.

Read More

Questions And Answers About PicsToPrint Software

Q: What does it do?

A: PicsToPrint allows customers to create customized photo books, calendars, greeting cards, large-format collages and more products from their home computer, using their own digital photos, and then send the completed project to a print shop for professional printing. Using PicsToPrint, print shops, photo labs, and retailers can offer their customers the personalized services that are in high demand today.

Q: How does it work?

A: When a print shop or photo lab purchases a license for the Commercial Version of the software, they gain the right to distribute unlimited copies of the Home Version to their customers. The customer installs the Home Version and uses it to layout their photos, graphics, and text. They send the compiled project file to the print shop, where it is opened in the Commercial Version and printed on-site.

Q: What kind of support is available?

A: When a print shop or photo lab purchases a license for the Commercial Version of the software, they gain the right to distribute unlimited copies of the Home Version to their customers. The customer installs the Home Version and uses it to layout their photos, graphics, and text. They send the compiled project file to the print shop, where it is opened in the Commercial Version and printed on-site.

Q: What kind of workflows are compatible with PicsToPrint?

A: PicsToPrint integrates easily into existing workflows, and allows stores to expand service offerings without needing to change their ordering, invoicing, or payment processes. PicsToPrint software Home Version and the complimentary graphics library can be distributed online or via disc to customers, whichever is preferred. Customers create their projects on their home computers, rather than having to upload their photos to a website, giving them maximum control of their content. The project file can be returned to the print shop online using an existing file transfer or online service, or hard copies can be dropped off on a drive or disc. The print shop opens the project file and can create either an electronic or physical proof for the customer prior to printing, based on existing practices.

Q: How does PicsToPrint compare with other products?

A: Effectively, PicsToPrint is comperable with other photo book software for retailers. However, PicsToPrint offers all that functionality at a much lower cost.

Read More

Maximizing Revenue From Your Minilab Retail Space

If you’ve invested in a minilab and photo book software for business, the next step is to consider managing and organizing your retail space. When operating a small print shop or photo lab, it’s crucial to use store space effectively. Chances are that the physical space is small, and yet the retail experience is an essential component of repeat business and profitability.
Once a customer enters the shop, it’s a critical opportunity to feature your products and services and engage in free advertising, sell additional retail items that may appeal to your customer, and create a welcoming atmosphere that invites return visits. Lighting, store layout, sounds, and even smells are part of the customer experience, so pay attention to all those details.
Use lighting to create an inviting space. Take advantage of natural lighting where possible, and use diffuse general light. Use smaller lights to highlight specific retail displays or store areas and direct attention. You may also invest in full-spectrum light; many professionals have very specific color requirements, and ambient light temperature may impact how they perceive a finished, printed product.
When possible, place store employees and cash registers near the back of the store, to maximize customer interaction with your retail space. Create a traffic flow that doesn’t block the customer, but encourages them to walk past and see the other products available to them.
If you often have customers waiting inside the store, create a space for them to wait comfortably. Remember that women are the primary consumers of personalized photo products, since the mother is traditionally the keeper of family photos and albums, so create a child-friendly area if you can. Use the waiting space to display your products; place your brochures, photo books, and other marketing materials where the customer can comfortably look them over. This direct, tactile experience is much more impactful to the customer than posting a sign listing your services.
When considering what kind of retail products to keep in your store, remember the “imaging chain”: the natural progression of capturing, editing, preserving, and sharing images. Carry products that will encourage and inspire her during each step of this process.
It may seem unrelated, but pay attention to your bathroom. The bathroom is a key aspect of the retail experience for women, so at the very least make it accessible and clean. If possible, include enough space to comfortably care for small children.
Many small print shops make space for small workstation for the customer’s use. Keeping a workstation with pre-installed photo book software for retailers allows customers to make last-minute corrections or additions to their files, or acts as a resource to share tips and tools with the customer.
Your retail space is the “home” of your business. It should convey expertise and professionalism, but also warmth and friendliness. And retail space that is used poorly is lost sales and lost revenue. Welcome the customer, encourage them to spend time browsing your products, and make it a place that they want to return to again and again.

Read More

Growing A Small Print Business

Since 2008, the print industry has been increasingly polarizing, with ever larger companies on one end of the spectrum, and small companies of less than 50 employees on the other, and most companies in the middle selling out or going out of business.
Digital printing is the only aspect of the industry growing in recent years, and it is projected to continue to grow and surpass traditional printing in the next few years. Digital photo products are increasing in demand, in both the business and consumer sectors, and photo book software for labs is a great investment. However, small business owners have to compete with much larger businesses for this high-margin product.
When small business owners are striving to remain competitive and grow their business, decades of research show that there are a few secrets of successful business owners:

– Remain relevant. Relevant businesses consider value and service from the customer’s perspective, identifying key motivating factors and building relationships. By remaining in tune with the customer’s desire and relevant to their needs, a business remains relevant in the marketplace.

– Be adaptive. The ability to adapt to changes in the marketplace and update services, pricing, and options over time gives a business the flexibility it needs to survive. An adaptive business is also one that can try new things and learn from mistakes.

– Endure. A sucessful business recovers from failures and responds to crises. Endurance is about persistant leadership and values, and building credibility in your community. In addition, endurance allows a business to produce consistent results for their customers.

– Maintian viability. Viabiity is all about being financially responsible and planning accurately. In order to remain viable, a business must price products and services correctly, keep accurate records and make accurate predictions, and only take on as much debt as is sustainable.

When managing a small print shop, consider purchasing PicsToPrint photo book software for retailers. PicsToPrint expands your service offerings into the lucrative personalized photo products market, giving customers access to the products that are in demand right now and building relevance. PicsToPrint is a highly flexible software solution, allowing business to remain adaptive and flexible to changes over time. PicsToPrint is the least expensive of competitive products, allowing even the smallest business to make a worthwhile financial investment without incurring unnecssary debt. PicsToPrint is the ideal solution for creating a business that can endure market fluctuations and changes in consumer demand.
While the industry may be going through changes that at times make it seem that the small business owner can’t survive, in fact there are many reasons for small print shops to be optimistic. Their smaller size allows for greater agility and responsiveness. They are in a position to form authentic relationships within their community, and discover niche markets that larger companies may overlook. And those relationships create continous and meaningful opportunities to deliver exceptional customer service, growing the business by word of mouth, which is advertising money can’t buy.

Picstoprint photo book software for print stores.

 

Read More

B2B Applications Of Photo Book Software For business , Photo Labs

When print shops and photo labs expand their service offerings to include personalized photo products, like photo books, the first market that comes to mind is the consumer market. After all, the individual consumer has driven the huge growth in this market for the past several years. But some print shops are discovering the largely untapped business-to-business opportunities that photo books and photo products are beginning to penetrate. When considering purchasing photo book software for photo labs, it would be wise to consider the B2B consumer.
Photo books allow businesses to effectively showcase both their products and themselves, and a professional quality photo book can be an unobtrusive sales tool. Given as a gift to a potential client or partner, the photo book makes a powerful visual statement in lieu of a meeting or presentation.Picstoprint Photo Book Software For business
Photo books can also be distributed at trade shows or conferences, and command high visibility and memorability. A business may choose to print both hardcover and softcover versions of their book, for different distribution methods.
A business may also use photo books not just as portfolio pieces, but as introductions to the organization. A photo book can present an attractive overview of the company, employees, products, and services. Placing the books in waiting rooms and conference areas for guests to peruse is a sophisticated way to share more information about the organization.
Some businesses use a photo book to showcase just a particular product or service. When a presentation or demonstration isn’t possible, a photo book is an engaging way to make a statement about a flagship offering.
Businesses are finding that it is easier and less expensive than they imagined to create custom photo books, and, once the book is created, it can be easily reprinted on demand, or updated and reprinted as desired. They are an excellent investment for the business sector.
When a print shop or photo lab seeks to best serve the business customer, the most important consideration is which photo book software for commercial printers they want to adopt. PicsToPrint is an excellent choice for the print shop working with a business customer, due to it’s ease of use, high quality templates and images, and flexibility to adapt to changing business needs. And print shop owners and employees will also appreciate the simplicity of use, compatibility with current processes, and low upfront investment represented by PicsToPrint software. And the low upfront cost is another benefit to both business and consumer customers, as it encourages exploration and adoption.
These are just some ways that the business user is currently using custom photo products; with PicsToPrint, encourage them to also experiment with calendars, collages, and more. The possibilities are endless!

Picstoprint Photo Book Software For business.

Read More

Photo Book Software For Commercial Printers

Commercial printers must continually evolve their business and pursue new markets in order to be successful, and many print shops are increasingly focusing on customized digital photography products. Consumer demand for personalized photo products is high and projected to keep growing into the foreseeable future. Photo books are gaining in popularity, as people are searching for new ways to showcase their personal photos, and want to design their own photo books. Annual growth in the industry is projected to be 23.5 percent through 2014, and InfoTrends reports that these products commonly return a 40 to 50 percent margin for printers. photo book software for print shops
As print shops and photo labs seek to expand into this profitable market, they are met with an array of software options to choose from. The best photo book software for commercial printers is one that not only works well for the professional printer, but also for the amateur consumer who is designing the book. Research shows that customers prefer to design projects on their home computer and then upload the finished project, as opposed to uploading their photos to a website. And people with low-speed internet connections can’t use online service providers at all. However, online reviewers frequently complain about problems and glitches in the finished product that don’t exist in the consumer-facing designs, so the project must transfer seamlessly. Print shops and photo labs need a single, end-to-end solution.
PicsToPrint is an excellent choice in photo book software for commercial printers. PicsToPrint works the way that customers prefer; they design their photo book on their home computer, and then send the finished project file to the print shop for printing. And it eliminates the problems and glitches that can creep into the file transfer process. PicsToPrint can even work seamlessly offline, for customers without high-speed connections.
And PicsToPrint is a great solution for print shops and photo labs as well. It is simple to use, inexpensive, and integrates easily into existing systems and workflows. The many options for custom photo products offered by PicsToPrint allows professional print shops to showcase high-margin options to consumers, at many times the retail price of simply printing photographs. Finally, PicsToPrint even allows print shops to design and distribute their own unique templates and graphics within the existing interface, to increase product offerings over time.
When looking to purchase software in order to grow a custom photo book printing business, a professional printer need look no further than PicsToPrint. It offers the services and options that are in high demand, in a way that consumers prefer, with results that everyone can be proud of.

Read More

Low Bandwidth Software For Digital Printers

There is a worldwide need for software for digital printers. Digital camera and smartphone use has far outpaced the global penetration of high-speed internet access. All over the world, people are experiencing the digital photo revolution, and there is increasing demand for high quality, archival prints of these personal memories. Unfortunately, existing software solutions that connect the customer to the photo lab rely on high-bandwidth internet access between the two. Many parts of the world, even many parts of the United States, are underserved by high-speed internet access, and there is still an unmet demand for customers to create personalized scrapbook pages, calendars, greeting cards, and the like. Photo labs seeking to serve these customers may have a hard time finding software for digital printers that will expand into this market. However, PicsToPrint photo software for photo labs with flexible, global deployment options, offering fully integrated online and offline solutions.
When PicsToPrint software for digital printers is deployed in a high-bandwidth area, customers can download the home version of the software and use it to quickly and easily create personalized products using their own digital photos. They then post the encrypted file to their photo lab, using ftp or other file sharing services. The photo lab employee downloads the file and opens it in the PicsToPrint commercial version, converts it into a jpg, and can email a proof to the customer before printing it to their specifications.
When PicsToPrint software is deployed in a low-bandwidth area, the process is just as simple, except that the home version software is delivered on a disc, and files are transferred with physical media. PicsToPrint software for digital printers supports both online and offline payment methods as well, allowing photo labs to effectively serve a far greater diversity of customers.
Other bandwidth-independent software on the market is expensive and may be difficult to use, but PicsToPrint is both affordable and simple, and compatible with a wide variety of existing workflows. With PicsToPrint, print shops don’t have to change the way they do business in order to add these specialized products.
Just because your customer is without high speed internet access is no reason for them to go without the creative, personalized photo prints that they demand. People want to be able to transform their digital photos into customized calendars, large-format collages, scrapbook pages, and more. Choosing the right software for photo labs can allow print shops to expand into this growing market and offer high-margin, customized photo products to showcase important memories and experiences forever. PicsToPrint software for digital printers is a flexible, robust, inexpensive software solution suitable to any region, any customer, and any size print shop. Download a free trial now, and see how it works for yourself.

Read More

PicsToPrint licensing photo software expands printing businesses

With PicsToPrint licensing photo software, print shops around the world are finding an effective and inexpensive way to expand their service offerings. Using PicsToPrint, print shops are tapping into the increasing consumer demand for custom digital printing services.
For a generation of enthusiasts, personal photographs are a purely digital experience, and many moments remain unseen and unshared, trapped on an SD card. But people increasingly want those photographs and special memories preserved in print, and are willing to pay a premium to turn their digital photographs into high-quality, finished memory books. These books transform a customer’s digital pictures into showpieces, and print shops are finding new opportunities to meet this demand.
PicsToPrint has an easy interface that customers can use to lay out pictures, text, and graphics in a way that best features their memories and experiences. Then they send the finished file to a print shop, where the professional uses PicsToPrint to open and process the file, printing high-quality customized pages that are exactly what the customer has been looking for. Finished images can not only be printed, but can be shared via email and social media.
Print shops that adopt the easy PicsToPrint licensing photo software process are tapping into new markets and offering the exciting new services their customers demand. PicsToPrint not only includes new opportunities for creating photo memory books and scrapbooks, but also includes the capacity to create custom photo calendars, greeting cards, invitations, and photos for identification purposes. In addition, PicsToPrint users can create large-scale personalized collages.
PicsToPrint also includes the ability for photo professionals to create and distribute their own professionally designed templates and graphics for their customers’ use. A print shop can offer services that are truly unique, targeted to the specific needs of the customer and the community.
PicsToPrint software is also a truly global solution, singularly suitable to a wide range of online and offline communities and capacities. Many print shops struggle to provide quality services in locations with slow bandwidth, or have challenges meeting the needs of unbanked customers, but PicsToPrint is flexible enough to succeed in a wide variety of deployments, and has truly global service potential.
Around the world, communities are finding ever new ways to document and share their experiences. Cameras are available in a tremendous variety of devices, and people are engaging in image-creating, both personally and socially, more than ever before. For photo printing shops, this represents an unprecedented new opportunity for service expansion into the space vacated by film development labs, and finding new ways to differentiate themselves from competitors. PicsToPrint licensing photo software can play an integral role in developing high-value products that customers demand today and into the future.

Picstorptint photo book software solution for labs , retailers and print shops.

Read More