Make PicsToPrint Your Own

PicsToPrint, the leader in customized photo products, doesn’t just specialize in personalized photo books, greeting cards, and calendars. Now a license of PicsToPrint comes with custom business branding options. Small business owners are finding that they can customize their own licensed copy of the PicsToPrint software, ensuring a seamless customer experience and consistent branding, for an incredibly low cost.

Dp-labs has produced a ready-made set of professional tutorial videos, to help store employees and customers make the most of their copy of PicsToPrint. These videos can be linked to from your website, or embedded in your own site to improve customer retention. When licensing photo book software from Dp-labs, these tutorials are provided to you and your customer absolutely free.

And PicsToPrint also comes with a set of set of print-ready promotional templates, to help any business show off all the new services and features offered through PicsToPrint. Simply use these templates, add your own brand, logo, and contact information, and easily produce images and posters that will expand your business virtually overnight. These graphic templates are included in the cost of the PicsToPrint photo book software for labs, at no additional cost.

The huge PicsToPrint graphics library ensures that no two projects are the same, and the graphics packages are expanding all the time. But did you know that PicsToPrint allows you to offer these libraries from your own website, seamlessly serving them to your customers, for free? And as business owners enhance the graphics libraries with their own unique offerings, customers only need to visit your site to get the latest options for their personalized photo products.

But to really make your business shine, enhance your service offerings by adding your business logo, graphics, branding, and contact information to every copy of PicsToPrint that you distribute to your customers. This puts your business front-and-center in a customer’s mind as they are designing their own photo products, and ensures a seamless customer experience from end-to-end of their experience. No other software offers this level of customization, and Dp-labs offers this unique service for a low, one-time cost of $290. Even better, PicsToPrint can be upgraded to a branded version at any time – simply contact customer service to take advantage of this exciting opportunity.

All of these customizing options ensure that print shops, photo labs, and small design business owners can easily provide the services of much larger companies. Offer your customers the latest in personalized photo products, the cutting-edge services they demand, and the personal touch of a local business, with the comprehensive branding experience of a large-scale enterprise. PicsToPrint makes it all possible, quickly and more easily than ever before, without a large up-front investment.

Picstoprint licensing photo book software for commercial printers.

Read More

PicsToPrint for the holidays: business-to-business

The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.

picstoprint licensing photo book software , retailers and labs.

Read More

Achieving your goals with PicsToPrint

The new year is always a time for reflection and assessment as we note the passing of time. And so many of us partake in the annual tradition of New Year’s resolutions; losing weight, quitting smoking, and managing debt are among the most popular recurring resolutions. And yet just 8% of people actually keep their New Year’s resolutions. Instead of repeating the same old resolutions, here are some steps to create and achieve realistic goals for the coming year.

When setting goals, make sure the goals are “SMART”[1]:

Specific – focused and not ambiguous
Measurable – have an objective outcome
Action-oriented – set specific actions toward the goal
Realistic – consider the difficulty and timeframe and make sure it is attainable
Time-bound – specify deadlines and time frames

Identify an overall goal or goals, and then break the goal into specific actions and milestones. Set deadlines and measure progress in increments.

The best way to keep track of these milestones and deadlines is to create a personalized calendar. Determine daily and weekly actions, and then weekly or monthly deadlines and assess measurements.

A calendar is a great way to keep your goals in mind and consistently track your progress. With PicsToPrint photobook software for business, a personalized calendar can start any month of the year, so don’t feel like January is the only time to set goals and achieve them. A customized calendar that reflects your personal deadlines and milestones acts as a constant reminder of your end goals. And PicsToPrint allows you to use any of your images in your calendar, so you can choose images that inspire and motivate you toward your goal and keep you progressing toward your goal all year long.

And don’t forget to reward yourself! Schedule specific and regular rewards along the way to keep yourself motivated and acknowledge the progress you’ve made. Celebrate each incremental success and honor your journey.

If you find that you’re not progressing as much as you had hoped, don’t just give up and feel like a failure. Reassess your goals and deadlines; were they realistic? Did you set reasonable time frames? Take the time to seriously evaluate the goals and make sure you learn something from the experience. Taking the time to re-evaluate and learn allows you to revise your strategy to be more effective the next time. And using PicsToPrint photo book software for print shops, it’s easy and inexpensive to make a new calendar that reflects your revised schedule.

The best way to accomplish big goals is to be consistent. A visible calendar, with inspirational images, reasonable milestones, and meaningful rewards, is a great way to remind yourself to stay on track and accomplish your ambitions.

Picstoprint licensing photo book software.

[1]              source: http://sciencecareers.sciencemag.org/career_magazine/previous_issues/articles/2013_12_03/caredit.a1300263

Read More

Shock And Awe: Customer Retention With PicsToPrint

Digital photography has changed the face of the printing industry forever. While more and more people are taking photos, less and less of those photos are being shared physically, through the traditional means of albums and snapshots. More and more people are sharing their photos via social media without ever going to a print shop. In this modern climate, how can a print shop remain relevant and top-of-mind for today’s digital consumer?

Using PicsToPrint when licensing photobook software is one way that a photo printing business can remain relevant and retain existing customers while creating new ones. The PicsToPrint footprint on a customer’s desktop acts as a constant reminder of the possibility of transforming digital photographs into powerful keepsakes, and stimulates the creativity of the customer.

In addition to the active presence of the software, PicsToPrint creates many new opportunities for customer engagement through the graphics library. A print shop can consistently expand the graphics library to respond to local demand, adding value to the software over time. Not only does this motivate the customer to keep checking to see what’s new, it gives multiple touch points. A print shop can easily publish seasonal newsletters to their customers, reminding them of any new features and offerings within the existing PicsToPrint interface and the tool they are already using.

Furthermore, studies show that once a customer creates and purchases a photo book, they are likely to do so again and again. Sharing project ideas, testimonials, and examples is likely to inspire increased customer engagement and repeat business. Use PicsToPrint to produce your own photo books to show off your capabilities; photo books are a great sales tool not just for your business, but for your business customers to feature a product or service in a compelling way.

PicsToPrint products can even be shared via Facebook, thereby including the social aspect of photo sharing that many traditional print shops are lacking. Customers can use your service, while still having the immediate social engagement and response that they are accustomed to.

Other photobook software for business may do what PicsToPrint does, but no other software gives a business so many options to brand the software, to have persistence on a home computer, and allow such extensive customization options. PicsToPrint gives license holders a powerful tool for expanding their business and increasing customer engagement. And PicsToPrint does it all for an incredibly low cost – just $39 a month gets you started with this powerful tool to grow a printing business, establish a brand, and deliver consistent customer experiences that keep them coming back again and again.

Picstoprint licensing photo book software.

Read More

Questions And Answers About PicsToPrint Software

Q: What does it do?

A: PicsToPrint allows customers to create customized photo books, calendars, greeting cards, large-format collages and more products from their home computer, using their own digital photos, and then send the completed project to a print shop for professional printing. Using PicsToPrint, print shops, photo labs, and retailers can offer their customers the personalized services that are in high demand today.

Q: How does it work?

A: When a print shop or photo lab purchases a license for the Commercial Version of the software, they gain the right to distribute unlimited copies of the Home Version to their customers. The customer installs the Home Version and uses it to layout their photos, graphics, and text. They send the compiled project file to the print shop, where it is opened in the Commercial Version and printed on-site.

Q: What kind of support is available?

A: When a print shop or photo lab purchases a license for the Commercial Version of the software, they gain the right to distribute unlimited copies of the Home Version to their customers. The customer installs the Home Version and uses it to layout their photos, graphics, and text. They send the compiled project file to the print shop, where it is opened in the Commercial Version and printed on-site.

Q: What kind of workflows are compatible with PicsToPrint?

A: PicsToPrint integrates easily into existing workflows, and allows stores to expand service offerings without needing to change their ordering, invoicing, or payment processes. PicsToPrint software Home Version and the complimentary graphics library can be distributed online or via disc to customers, whichever is preferred. Customers create their projects on their home computers, rather than having to upload their photos to a website, giving them maximum control of their content. The project file can be returned to the print shop online using an existing file transfer or online service, or hard copies can be dropped off on a drive or disc. The print shop opens the project file and can create either an electronic or physical proof for the customer prior to printing, based on existing practices.

Q: How does PicsToPrint compare with other products?

A: Effectively, PicsToPrint is comperable with other photo book software for retailers. However, PicsToPrint offers all that functionality at a much lower cost.

Read More

The Revolutionary PicsToPrint Process

One of the most exciting features of PicsToPrint is not the amazing range of customized photo products it allows customers and print shops to create. And it’s not the ease and simplicity of use, it’s not even the way that the PicsToPrint graphics library can be continually expanded. The truly exciting feature about PicsToPrint photo book software for photo labs is the simple, flexible process by which these amazing projects come to life.
The PicsToPrint process is the result of years of research by Dp-Labs, consulting with a global customer base to discover the easiest and most cost-effective deployments. PicsToPrint is a solution that is designed to provide small print shops and photo labs with the services and capabilities of much larger businesses, all fulfilled locally and for an incredibly low cost of entry.
The PicsToPrint process begins at the print shop, either in person or online, where store employees distribute the PicsToPrint Home Version software to customers. Purchasing one Commercial Version license includes unlimited distribution of the Home Version. Stores can provide a download link, or distribute the free software on disc or drive to the customer, for installation on their home computer.
Once the customer has installed the Home Version on their computer, they can use it to import their photos and images. Choosing from a wide variety of personalized photo products, layouts, and included graphics, the customer arranges and edits their photos and adds customized text to their pages. Research shows that customers prefer to create these projects on their home computers, unlike other services that force the customer to upload their photos in a time-consuming and potentially insecure process.
When the customer is happy with their completed project, they save the file and return it to the print shop as an encrypted file. Again, this file transfer can take place online, via the store’s existing file transfer service, or can be easily done with a disc or a drive. People who subscribe to PicsToPrint’s new online service can use our convenient file transfer and notification system.
When the store receives the project file, they open the project in the PicsToPrint Commercial Version. From there, the store employee can export a .jpg file, which can be emailed to the customer for approval, shared on Facebook, or printed with a minilab or digital printer.
Finally, the customer comes into the store to pick up their beautiful, personalized photo book and other photo products, or those products can be shipped to the customer instead.
PicsToPrint photo book software for business can be implemented around the world, even in low-bandwidth areas, and can serve cash-only customers as well as electronic payments. Using PicsToPrint, print shops and photo labs can provide the beautiful, high-quality photo products that are increasingly growing in popularity, develop niche markets and services, and adapt to a wide variety of customer needs and demands.
Dp-Labs has so much faith in this exciting new product that they allow business owners to download a no-obligation, fully functional, free version of the software. Unregistered software includes all the features of the full version, including printing (with a watermark), so that store owners and employees can test all of the features of this revolutionary product and realize that it’s the perfect solution for their business and their customers. Take advantage of this opportunity and try out PicsToPrint today!

Read More

Maximizing Revenue From Your Minilab Retail Space

If you’ve invested in a minilab and photo book software for business, the next step is to consider managing and organizing your retail space. When operating a small print shop or photo lab, it’s crucial to use store space effectively. Chances are that the physical space is small, and yet the retail experience is an essential component of repeat business and profitability.
Once a customer enters the shop, it’s a critical opportunity to feature your products and services and engage in free advertising, sell additional retail items that may appeal to your customer, and create a welcoming atmosphere that invites return visits. Lighting, store layout, sounds, and even smells are part of the customer experience, so pay attention to all those details.
Use lighting to create an inviting space. Take advantage of natural lighting where possible, and use diffuse general light. Use smaller lights to highlight specific retail displays or store areas and direct attention. You may also invest in full-spectrum light; many professionals have very specific color requirements, and ambient light temperature may impact how they perceive a finished, printed product.
When possible, place store employees and cash registers near the back of the store, to maximize customer interaction with your retail space. Create a traffic flow that doesn’t block the customer, but encourages them to walk past and see the other products available to them.
If you often have customers waiting inside the store, create a space for them to wait comfortably. Remember that women are the primary consumers of personalized photo products, since the mother is traditionally the keeper of family photos and albums, so create a child-friendly area if you can. Use the waiting space to display your products; place your brochures, photo books, and other marketing materials where the customer can comfortably look them over. This direct, tactile experience is much more impactful to the customer than posting a sign listing your services.
When considering what kind of retail products to keep in your store, remember the “imaging chain”: the natural progression of capturing, editing, preserving, and sharing images. Carry products that will encourage and inspire her during each step of this process.
It may seem unrelated, but pay attention to your bathroom. The bathroom is a key aspect of the retail experience for women, so at the very least make it accessible and clean. If possible, include enough space to comfortably care for small children.
Many small print shops make space for small workstation for the customer’s use. Keeping a workstation with pre-installed photo book software for retailers allows customers to make last-minute corrections or additions to their files, or acts as a resource to share tips and tools with the customer.
Your retail space is the “home” of your business. It should convey expertise and professionalism, but also warmth and friendliness. And retail space that is used poorly is lost sales and lost revenue. Welcome the customer, encourage them to spend time browsing your products, and make it a place that they want to return to again and again.

Read More

Choosing The Best Photo Book Software For Print Store

The retail printing industry is a highly competitive arena, with large and small vendors struggling for every consumer dollar. While digital printing and minilabs have significantly lowered the cost of entry for a print business, those same technologies have reduced public demand for printing services. It’s a marketplace that is undergoing tremendous changes as technology and consumer behavior continue to interact with and influence each other.
For a small print shop to survive in this climate, the enterprising owner has to constantly seek ways to drive new customer engagement, react to changing consumer demand, and tailor their service offerings to maximize value. A print shop owner has to be creative, nimble, and proactive in anticipating changes in the marketplace.
Currently, there is nothing hotter than personalized photo products, and not just for consumers, but for business customers as well. People are discovering that a personalized photo book is a beautiful and meaningful way to share their precious memories, commemorate special occasions, or promote a product or service, and they are willing to pay top dollar for quality customized photo products.
For the print shop owner looking expand into this growing market, the choice of software is critical. Investing in the wrong solution limits expansiveness and agility over time, but many comprehensive software packages are prohibitively expensive.
The ideal photo book software for print store would include support for all the products that are in demand today, such as the ability to create photo books, calendars, greeting cards, large-format prints, and more. The best software solution would give the customer the flexibility to design their own creations, with fully customizable text and layouts. It would support both online and offline file transfers and workflows, to meet the needs of the greatest number of customers. It would include the ability for the print shop owner to continually expand and customize the graphics library, keeping the content fresh and engaging for the repeat customer. And it would do all this at a reasonable cost.
Fortunately, when licensing photo book software, there is one solution that meets all these criteria. It is PicsToPrint, and print shop owners around the world are discovering how easily it enables them to grow their business and increase their revenue.
PicsToPrint allows print shops to expand their services to include a host of customized photo products to meet increasing customer demand. It is easy to use, suitable for both professionals and amateurs to create stunning personalized photo books. It includes a beautiful graphics library and a host of design options, but also makes it so simple for the professional to update and expand the graphics library over time. And it has the lowest cost of entry in the marketplace, creating a rapid return on the software investment.
Print shop owners should download the fully functional free demo, and discover how this flexible, robust software package meets all the needs of the business and the consumer, now and into the future.

Read More

PicsToPrint For A Beautiful, Unique, And Inexpensive Wedding #2

Part 2: During And After The Ceremony

Part 1 of this post discussed how an engaged couple and their friends and family are using PicsToPrint photo software to create memorable wedding announcements, invitations, and gifts during the important period of time leading up to the wedding ceremony. In part 2, we’ll share some ideas for how to use digital photography and PicsToPrint to create unique gifts and artwork during and after the ceremony.

On the wedding day:
A traditional wedding ceremony comes with tons of items to have professionally designed and printed. The program, the menu, the escort cards and place cards are all ways that PicsToPrint can save wedding planning time and money, and be consistently designed in keeping with the wedding theme, style, and colors.

For the couple:
Traditional wedding photos capture the wedding party and the bride and groom, but not the experience of the wedding itself. A fun idea is to ask guests to take candid photos during the wedding and reception, capturing moments that the bride and groom may have missed. Afterward, these fun and playful photos can be combined using PicsToPrint into a unique scrapbook with well-wishes and blessings, and given to the couple as a keepsake and partner piece to their professional wedding photos.

On the wedding day:
Consider using PicsToPrint to create a large-format collage for an interesting alternative to a traditional wedding guestbook. The couple can make a large format collage of all the guests and ask them to find and sign their own photos when they arrive; it might be fun to use baby photos and make it more challenging. The finished collage will be attractive to display, and more memorable than flipping through a guest book.
Another couple used PicsToPrint to create a large-format collage for display at their weddin. They used photos that reflected the two different life journeys that brought them together, showing where each of them were during different years and including parallel experiences until combining on their wedding day. It was a beautiful way to share their love story with guests.

After the ceremony:
PicsToPrint makes short work of creating beautiful and personal thank-you cards.
And honeymoon photos can be preserved and shared in a beautiful photo memory book, made easy and unique using PicsToPrint photo book software for labs to create a lasting keepsake.

There are so many options available in this versatile software that there is no limit to your creative expression. These are just a few of the unique and creative ways that people are using PicsToPrint to enhance and personalize their wedding experience, without spending a ton of money in the process.

Read More

B2B Applications Of Photo Book Software For business , Photo Labs

When print shops and photo labs expand their service offerings to include personalized photo products, like photo books, the first market that comes to mind is the consumer market. After all, the individual consumer has driven the huge growth in this market for the past several years. But some print shops are discovering the largely untapped business-to-business opportunities that photo books and photo products are beginning to penetrate. When considering purchasing photo book software for photo labs, it would be wise to consider the B2B consumer.
Photo books allow businesses to effectively showcase both their products and themselves, and a professional quality photo book can be an unobtrusive sales tool. Given as a gift to a potential client or partner, the photo book makes a powerful visual statement in lieu of a meeting or presentation.Picstoprint Photo Book Software For business
Photo books can also be distributed at trade shows or conferences, and command high visibility and memorability. A business may choose to print both hardcover and softcover versions of their book, for different distribution methods.
A business may also use photo books not just as portfolio pieces, but as introductions to the organization. A photo book can present an attractive overview of the company, employees, products, and services. Placing the books in waiting rooms and conference areas for guests to peruse is a sophisticated way to share more information about the organization.
Some businesses use a photo book to showcase just a particular product or service. When a presentation or demonstration isn’t possible, a photo book is an engaging way to make a statement about a flagship offering.
Businesses are finding that it is easier and less expensive than they imagined to create custom photo books, and, once the book is created, it can be easily reprinted on demand, or updated and reprinted as desired. They are an excellent investment for the business sector.
When a print shop or photo lab seeks to best serve the business customer, the most important consideration is which photo book software for commercial printers they want to adopt. PicsToPrint is an excellent choice for the print shop working with a business customer, due to it’s ease of use, high quality templates and images, and flexibility to adapt to changing business needs. And print shop owners and employees will also appreciate the simplicity of use, compatibility with current processes, and low upfront investment represented by PicsToPrint software. And the low upfront cost is another benefit to both business and consumer customers, as it encourages exploration and adoption.
These are just some ways that the business user is currently using custom photo products; with PicsToPrint, encourage them to also experiment with calendars, collages, and more. The possibilities are endless!

Picstoprint Photo Book Software For business.

Read More