PicsToPrint for the holidays: business-to-business

The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.

picstoprint licensing photo book software , retailers and labs.

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PicsToPrint For A Beautiful, Unique, And Inexpensive Wedding #2

Part 2: During And After The Ceremony

Part 1 of this post discussed how an engaged couple and their friends and family are using PicsToPrint photo software to create memorable wedding announcements, invitations, and gifts during the important period of time leading up to the wedding ceremony. In part 2, we’ll share some ideas for how to use digital photography and PicsToPrint to create unique gifts and artwork during and after the ceremony.

On the wedding day:
A traditional wedding ceremony comes with tons of items to have professionally designed and printed. The program, the menu, the escort cards and place cards are all ways that PicsToPrint can save wedding planning time and money, and be consistently designed in keeping with the wedding theme, style, and colors.

For the couple:
Traditional wedding photos capture the wedding party and the bride and groom, but not the experience of the wedding itself. A fun idea is to ask guests to take candid photos during the wedding and reception, capturing moments that the bride and groom may have missed. Afterward, these fun and playful photos can be combined using PicsToPrint into a unique scrapbook with well-wishes and blessings, and given to the couple as a keepsake and partner piece to their professional wedding photos.

On the wedding day:
Consider using PicsToPrint to create a large-format collage for an interesting alternative to a traditional wedding guestbook. The couple can make a large format collage of all the guests and ask them to find and sign their own photos when they arrive; it might be fun to use baby photos and make it more challenging. The finished collage will be attractive to display, and more memorable than flipping through a guest book.
Another couple used PicsToPrint to create a large-format collage for display at their weddin. They used photos that reflected the two different life journeys that brought them together, showing where each of them were during different years and including parallel experiences until combining on their wedding day. It was a beautiful way to share their love story with guests.

After the ceremony:
PicsToPrint makes short work of creating beautiful and personal thank-you cards.
And honeymoon photos can be preserved and shared in a beautiful photo memory book, made easy and unique using PicsToPrint photo book software for labs to create a lasting keepsake.

There are so many options available in this versatile software that there is no limit to your creative expression. These are just a few of the unique and creative ways that people are using PicsToPrint to enhance and personalize their wedding experience, without spending a ton of money in the process.

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B2B Applications Of Photo Book Software For business , Photo Labs

When print shops and photo labs expand their service offerings to include personalized photo products, like photo books, the first market that comes to mind is the consumer market. After all, the individual consumer has driven the huge growth in this market for the past several years. But some print shops are discovering the largely untapped business-to-business opportunities that photo books and photo products are beginning to penetrate. When considering purchasing photo book software for photo labs, it would be wise to consider the B2B consumer.
Photo books allow businesses to effectively showcase both their products and themselves, and a professional quality photo book can be an unobtrusive sales tool. Given as a gift to a potential client or partner, the photo book makes a powerful visual statement in lieu of a meeting or presentation.Picstoprint Photo Book Software For business
Photo books can also be distributed at trade shows or conferences, and command high visibility and memorability. A business may choose to print both hardcover and softcover versions of their book, for different distribution methods.
A business may also use photo books not just as portfolio pieces, but as introductions to the organization. A photo book can present an attractive overview of the company, employees, products, and services. Placing the books in waiting rooms and conference areas for guests to peruse is a sophisticated way to share more information about the organization.
Some businesses use a photo book to showcase just a particular product or service. When a presentation or demonstration isn’t possible, a photo book is an engaging way to make a statement about a flagship offering.
Businesses are finding that it is easier and less expensive than they imagined to create custom photo books, and, once the book is created, it can be easily reprinted on demand, or updated and reprinted as desired. They are an excellent investment for the business sector.
When a print shop or photo lab seeks to best serve the business customer, the most important consideration is which photo book software for commercial printers they want to adopt. PicsToPrint is an excellent choice for the print shop working with a business customer, due to it’s ease of use, high quality templates and images, and flexibility to adapt to changing business needs. And print shop owners and employees will also appreciate the simplicity of use, compatibility with current processes, and low upfront investment represented by PicsToPrint software. And the low upfront cost is another benefit to both business and consumer customers, as it encourages exploration and adoption.
These are just some ways that the business user is currently using custom photo products; with PicsToPrint, encourage them to also experiment with calendars, collages, and more. The possibilities are endless!

Picstoprint Photo Book Software For business.

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Commercial photo books software solutions

Picstoprint Photo Book Software For business

Picstoprint Photo Book Software For business

Many print shops and photo labs are searching for the best commercial photo books software, as they seek to expand into this lucrative market. New research shows that traditional photo printing is in decline, as people choose to share their digital photos online via social media, but demand for printing of photo books is only expected to increase in the coming years. According to InfoTrends, sales of photo merchandise in Western Europe alone is projected to increase from 161 million units in 2011 to nearly 250 million units in 2015.[i] And according to Lyra Research, worldwide gross profits from photo books are projected to reach one third the profits from photo prints by 2014[ii]. And, while digital photo prints typically cost only pennies a page, a photo book page can sell for several dollars, as consumers perceive these books to be high value keepsakes of important life events.

And it’s not just consumers who are discovering the value of personalized photo books. While the traditional market for photo books is women ages 25-45[iii], businesses and social groups are finding that photo books are important marketing tools, showcasing their organizations in powerful new ways. Enterprising print shops are finding new design templates and catering to new business sectors.

As print shops expand their service offerings into the photo book arena, they have many commercial photo books software options to choose from. Unfortunately, many existing software for photo store packages are prohibitively expensive, and many of them are difficult to implement into existing business models. Small photo shops may feel that the initial cost of adopting these tools is too high, and therefore may feel excluded from the new business opportunities afforded by custom photo books.

However, for many of those seeking commercial photo books software, PicsToPrint may represent a simple and affordable way to enter this profitable marketplace.

PicsToPrint has the lowest cost of entry of any commercial photo books software, and allows print shops to not only offer personalized photo books, but a host of customized products, like calendars, greeting cards, collages, and more. Photo labs and print shop owners around the world are adopting PicsToPrint as their software of choice, as it expands their service offerings into untapped markets with a low upfront expense.

Custom photo books are both desirable and profitable, and they are quickly becoming a necessary component of digital photography. As print shops, businesses, and customers find ever new ways to use this technology, the market penetration will only grow over time. PicsToPrint is an easy choice for small printers to enter this lucrative market and be part of the changing face of photography well into the future.

 

 

 


[i]     Source: http://www.action-intell.com/2011/07/21/new-research-examines-photo-merchandise-photo-books-photo-sharing/

[ii]    ibid

[iii]   Source: http://www.piworld.com/article/digital-printers-pursuing-personalized-photo-books-increase-sales/1

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