PicsToPrint for the holidays: business-to-business

The holidays are a perfect time to reconnect with your customers. You not only get a chance to thank them for their business, but it’s an opportunity to share new products or initiatives, and look back at the year’s successes. PicsToPrint photobook software for business is the perfect tool to create customized holiday greetings for all your customers, and gives the versatility you need to personalize your holidays for every customer.
Review your customer database and seek out your longest-term patrons. These are your most loyal customers, and the backbone of your business. They are the most likely to spread positive word-of-mouth about your business, and cultivating their custom is an important aspect of your longevity. Consider creating a loyalty program to reward them, but even if you don’t have a loyalty program, they will appreciate special “insider” status; you can create sneak-preview or social content just for them. For these special clients, use PicsToPrint to create a custom holiday card and a calendar for the coming year. Remind them of company history by recalling important anniversaries, and personalize your gifts by noting dates in your shared history (the first time they ordered from you, the opening of a new branch, promotions, etc)
For current customers with less of an established history, your holiday recognition should thank them for their business. Create a holiday card just for these customers using PicsToPrint and consider including a coupon for future purchases. Use the opportunity to share new service offerings or products that you hope to launch in the coming months.
While reviewing your customer database, take a look at customers who haven’t done business with you for a while. Take an opportunity to wish them a happy holiday season with a personalized card created with PicsToPrint, and ask for an opportunity to re-earn their business.
Finally, use the holidays as an occasion to introduce yourself to new potential customers. Using PicsToPrint, create a beautiful photo book featuring your services and capabilities, and use it to market yourself to new customers. Take an afternoon and deliver them in person, introducing yourself to potential customers and inviting them to visit your location. A photo book invites browsing, and its marketing impact will last long after the holiday, as people browse through it all year long.
Season’s greetings are an excellent use of an advertising budget, since they are so specifically targeted and trackable. PicsToPrint photo book software for print shops allows your business to inexpensively tailor your seasonal gifts for your entire customer base, and create marketing messages that last well beyond the new year. And PicsToPrint offers a wide range of customizable photo products, suitable for any occasion; consider making PicsToPrint a regular aspect of your promotional and marketing initiatives, and watch your business grow year after year.

picstoprint licensing photo book software , retailers and labs.

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Shock And Awe: Customer Retention With PicsToPrint

Digital photography has changed the face of the printing industry forever. While more and more people are taking photos, less and less of those photos are being shared physically, through the traditional means of albums and snapshots. More and more people are sharing their photos via social media without ever going to a print shop. In this modern climate, how can a print shop remain relevant and top-of-mind for today’s digital consumer?

Using PicsToPrint when licensing photobook software is one way that a photo printing business can remain relevant and retain existing customers while creating new ones. The PicsToPrint footprint on a customer’s desktop acts as a constant reminder of the possibility of transforming digital photographs into powerful keepsakes, and stimulates the creativity of the customer.

In addition to the active presence of the software, PicsToPrint creates many new opportunities for customer engagement through the graphics library. A print shop can consistently expand the graphics library to respond to local demand, adding value to the software over time. Not only does this motivate the customer to keep checking to see what’s new, it gives multiple touch points. A print shop can easily publish seasonal newsletters to their customers, reminding them of any new features and offerings within the existing PicsToPrint interface and the tool they are already using.

Furthermore, studies show that once a customer creates and purchases a photo book, they are likely to do so again and again. Sharing project ideas, testimonials, and examples is likely to inspire increased customer engagement and repeat business. Use PicsToPrint to produce your own photo books to show off your capabilities; photo books are a great sales tool not just for your business, but for your business customers to feature a product or service in a compelling way.

PicsToPrint products can even be shared via Facebook, thereby including the social aspect of photo sharing that many traditional print shops are lacking. Customers can use your service, while still having the immediate social engagement and response that they are accustomed to.

Other photobook software for business may do what PicsToPrint does, but no other software gives a business so many options to brand the software, to have persistence on a home computer, and allow such extensive customization options. PicsToPrint gives license holders a powerful tool for expanding their business and increasing customer engagement. And PicsToPrint does it all for an incredibly low cost – just $39 a month gets you started with this powerful tool to grow a printing business, establish a brand, and deliver consistent customer experiences that keep them coming back again and again.

Picstoprint licensing photo book software.

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Preserving A Family Legacy Through Photobooks

No matter how times change, the need for families to preserve and share their unique history is timeless. People are always looking for the best way to celebrate special family events, share their history, and welcome new family members. No matter which photo book software for print store you choose, digitally printing your photobook is the most efficient and cost-effective option.
Photo albums can be a nice keepsake, but it’s expensive and time-consuming to print digital photographs and create albums. Most families only have one set of albums for this reason, which limits sharing.
Sharing photos socially is a great way to commemorate good times with friends, but doesn’t have the impact of a physical album, and they can be difficult to retrieve and organize later on.
And scrapbooks are beautiful memory keepsakes, but it’s expensive and challenging to produce multiple copies for the whole family.
This is why more and more people are turning their digital photographs into beautiful photo memory books, sharing their family history in a way that is both special and easy to distribute.

When creating a photo book, the options are endless, and the choices reflect the unique story of the family and the aesthetics of the person creating the album. But here are some creative options to consider for family photographs:
– When taking portraits of children, get close, and then get closer. Extreme closeup portraits are interesting and attractive, and eliminate potentially distracting background elements.
– Take a photograph of a daughter dressing up in mom’s wedding dress, or a son in dad’s tuxedo, and then share the photograph on their wedding day.
– Repeat elements over time. Take a photograph every year with the same interesting object or accessory; or replicate places and poses.

Organizing a family photobook chronologically is natural. But feel free to get creative and choose a theme instead. Popular themes include school, weddings, holidays, birthdays, and vacations. Each family member could have a book devoted to them, in addition to shared images of the group together. This is just another way that digitally organizing your photos into a book is easy and convenient; using the same images in multiple contexts is easy and inexpensive.
– To add visual interest, remember to scan handwritten notes, and cocktail napkins. Take additional photos of children’s drawings, matchbook covers, wine labels, ticket stubs, and baggage claim tickets. Having these little details available not only adds visual interest to the photobook, but makes the experience more personal.
– Start with images that are as high a resolution as possible; that way you preserve image quality by scaling down, instead of losing quality by scaling up. Compiling high-quality images is much easier when working off your own computer, as opposed to uploading them to an online service; it can be time-consuming and frustrating to upload so many high-resolution files. The best photo book software for retailers will support the home user working locally.
– When it comes time to print your book, remember to print enough copies for everyone who will want one of their own. The whole family can keep these precious keepsakes to remember special events and moments.

And most importantly, have fun! This is an opportunity to express your creativity and design something that expresses the unique personality of yourself and your family.

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The Revolutionary PicsToPrint Process

One of the most exciting features of PicsToPrint is not the amazing range of customized photo products it allows customers and print shops to create. And it’s not the ease and simplicity of use, it’s not even the way that the PicsToPrint graphics library can be continually expanded. The truly exciting feature about PicsToPrint photo book software for photo labs is the simple, flexible process by which these amazing projects come to life.
The PicsToPrint process is the result of years of research by Dp-Labs, consulting with a global customer base to discover the easiest and most cost-effective deployments. PicsToPrint is a solution that is designed to provide small print shops and photo labs with the services and capabilities of much larger businesses, all fulfilled locally and for an incredibly low cost of entry.
The PicsToPrint process begins at the print shop, either in person or online, where store employees distribute the PicsToPrint Home Version software to customers. Purchasing one Commercial Version license includes unlimited distribution of the Home Version. Stores can provide a download link, or distribute the free software on disc or drive to the customer, for installation on their home computer.
Once the customer has installed the Home Version on their computer, they can use it to import their photos and images. Choosing from a wide variety of personalized photo products, layouts, and included graphics, the customer arranges and edits their photos and adds customized text to their pages. Research shows that customers prefer to create these projects on their home computers, unlike other services that force the customer to upload their photos in a time-consuming and potentially insecure process.
When the customer is happy with their completed project, they save the file and return it to the print shop as an encrypted file. Again, this file transfer can take place online, via the store’s existing file transfer service, or can be easily done with a disc or a drive. People who subscribe to PicsToPrint’s new online service can use our convenient file transfer and notification system.
When the store receives the project file, they open the project in the PicsToPrint Commercial Version. From there, the store employee can export a .jpg file, which can be emailed to the customer for approval, shared on Facebook, or printed with a minilab or digital printer.
Finally, the customer comes into the store to pick up their beautiful, personalized photo book and other photo products, or those products can be shipped to the customer instead.
PicsToPrint photo book software for business can be implemented around the world, even in low-bandwidth areas, and can serve cash-only customers as well as electronic payments. Using PicsToPrint, print shops and photo labs can provide the beautiful, high-quality photo products that are increasingly growing in popularity, develop niche markets and services, and adapt to a wide variety of customer needs and demands.
Dp-Labs has so much faith in this exciting new product that they allow business owners to download a no-obligation, fully functional, free version of the software. Unregistered software includes all the features of the full version, including printing (with a watermark), so that store owners and employees can test all of the features of this revolutionary product and realize that it’s the perfect solution for their business and their customers. Take advantage of this opportunity and try out PicsToPrint today!

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Maximizing Revenue From Your Minilab Retail Space

If you’ve invested in a minilab and photo book software for business, the next step is to consider managing and organizing your retail space. When operating a small print shop or photo lab, it’s crucial to use store space effectively. Chances are that the physical space is small, and yet the retail experience is an essential component of repeat business and profitability.
Once a customer enters the shop, it’s a critical opportunity to feature your products and services and engage in free advertising, sell additional retail items that may appeal to your customer, and create a welcoming atmosphere that invites return visits. Lighting, store layout, sounds, and even smells are part of the customer experience, so pay attention to all those details.
Use lighting to create an inviting space. Take advantage of natural lighting where possible, and use diffuse general light. Use smaller lights to highlight specific retail displays or store areas and direct attention. You may also invest in full-spectrum light; many professionals have very specific color requirements, and ambient light temperature may impact how they perceive a finished, printed product.
When possible, place store employees and cash registers near the back of the store, to maximize customer interaction with your retail space. Create a traffic flow that doesn’t block the customer, but encourages them to walk past and see the other products available to them.
If you often have customers waiting inside the store, create a space for them to wait comfortably. Remember that women are the primary consumers of personalized photo products, since the mother is traditionally the keeper of family photos and albums, so create a child-friendly area if you can. Use the waiting space to display your products; place your brochures, photo books, and other marketing materials where the customer can comfortably look them over. This direct, tactile experience is much more impactful to the customer than posting a sign listing your services.
When considering what kind of retail products to keep in your store, remember the “imaging chain”: the natural progression of capturing, editing, preserving, and sharing images. Carry products that will encourage and inspire her during each step of this process.
It may seem unrelated, but pay attention to your bathroom. The bathroom is a key aspect of the retail experience for women, so at the very least make it accessible and clean. If possible, include enough space to comfortably care for small children.
Many small print shops make space for small workstation for the customer’s use. Keeping a workstation with pre-installed photo book software for retailers allows customers to make last-minute corrections or additions to their files, or acts as a resource to share tips and tools with the customer.
Your retail space is the “home” of your business. It should convey expertise and professionalism, but also warmth and friendliness. And retail space that is used poorly is lost sales and lost revenue. Welcome the customer, encourage them to spend time browsing your products, and make it a place that they want to return to again and again.

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Growing A Small Print Business

Since 2008, the print industry has been increasingly polarizing, with ever larger companies on one end of the spectrum, and small companies of less than 50 employees on the other, and most companies in the middle selling out or going out of business.
Digital printing is the only aspect of the industry growing in recent years, and it is projected to continue to grow and surpass traditional printing in the next few years. Digital photo products are increasing in demand, in both the business and consumer sectors, and photo book software for labs is a great investment. However, small business owners have to compete with much larger businesses for this high-margin product.
When small business owners are striving to remain competitive and grow their business, decades of research show that there are a few secrets of successful business owners:

– Remain relevant. Relevant businesses consider value and service from the customer’s perspective, identifying key motivating factors and building relationships. By remaining in tune with the customer’s desire and relevant to their needs, a business remains relevant in the marketplace.

– Be adaptive. The ability to adapt to changes in the marketplace and update services, pricing, and options over time gives a business the flexibility it needs to survive. An adaptive business is also one that can try new things and learn from mistakes.

– Endure. A sucessful business recovers from failures and responds to crises. Endurance is about persistant leadership and values, and building credibility in your community. In addition, endurance allows a business to produce consistent results for their customers.

– Maintian viability. Viabiity is all about being financially responsible and planning accurately. In order to remain viable, a business must price products and services correctly, keep accurate records and make accurate predictions, and only take on as much debt as is sustainable.

When managing a small print shop, consider purchasing PicsToPrint photo book software for retailers. PicsToPrint expands your service offerings into the lucrative personalized photo products market, giving customers access to the products that are in demand right now and building relevance. PicsToPrint is a highly flexible software solution, allowing business to remain adaptive and flexible to changes over time. PicsToPrint is the least expensive of competitive products, allowing even the smallest business to make a worthwhile financial investment without incurring unnecssary debt. PicsToPrint is the ideal solution for creating a business that can endure market fluctuations and changes in consumer demand.
While the industry may be going through changes that at times make it seem that the small business owner can’t survive, in fact there are many reasons for small print shops to be optimistic. Their smaller size allows for greater agility and responsiveness. They are in a position to form authentic relationships within their community, and discover niche markets that larger companies may overlook. And those relationships create continous and meaningful opportunities to deliver exceptional customer service, growing the business by word of mouth, which is advertising money can’t buy.

Picstoprint photo book software for print stores.

 

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Choosing The Best Photo Book Software For Print Store

The retail printing industry is a highly competitive arena, with large and small vendors struggling for every consumer dollar. While digital printing and minilabs have significantly lowered the cost of entry for a print business, those same technologies have reduced public demand for printing services. It’s a marketplace that is undergoing tremendous changes as technology and consumer behavior continue to interact with and influence each other.
For a small print shop to survive in this climate, the enterprising owner has to constantly seek ways to drive new customer engagement, react to changing consumer demand, and tailor their service offerings to maximize value. A print shop owner has to be creative, nimble, and proactive in anticipating changes in the marketplace.
Currently, there is nothing hotter than personalized photo products, and not just for consumers, but for business customers as well. People are discovering that a personalized photo book is a beautiful and meaningful way to share their precious memories, commemorate special occasions, or promote a product or service, and they are willing to pay top dollar for quality customized photo products.
For the print shop owner looking expand into this growing market, the choice of software is critical. Investing in the wrong solution limits expansiveness and agility over time, but many comprehensive software packages are prohibitively expensive.
The ideal photo book software for print store would include support for all the products that are in demand today, such as the ability to create photo books, calendars, greeting cards, large-format prints, and more. The best software solution would give the customer the flexibility to design their own creations, with fully customizable text and layouts. It would support both online and offline file transfers and workflows, to meet the needs of the greatest number of customers. It would include the ability for the print shop owner to continually expand and customize the graphics library, keeping the content fresh and engaging for the repeat customer. And it would do all this at a reasonable cost.
Fortunately, when licensing photo book software, there is one solution that meets all these criteria. It is PicsToPrint, and print shop owners around the world are discovering how easily it enables them to grow their business and increase their revenue.
PicsToPrint allows print shops to expand their services to include a host of customized photo products to meet increasing customer demand. It is easy to use, suitable for both professionals and amateurs to create stunning personalized photo books. It includes a beautiful graphics library and a host of design options, but also makes it so simple for the professional to update and expand the graphics library over time. And it has the lowest cost of entry in the marketplace, creating a rapid return on the software investment.
Print shop owners should download the fully functional free demo, and discover how this flexible, robust software package meets all the needs of the business and the consumer, now and into the future.

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B2B Applications Of Photo Book Software For business , Photo Labs

When print shops and photo labs expand their service offerings to include personalized photo products, like photo books, the first market that comes to mind is the consumer market. After all, the individual consumer has driven the huge growth in this market for the past several years. But some print shops are discovering the largely untapped business-to-business opportunities that photo books and photo products are beginning to penetrate. When considering purchasing photo book software for photo labs, it would be wise to consider the B2B consumer.
Photo books allow businesses to effectively showcase both their products and themselves, and a professional quality photo book can be an unobtrusive sales tool. Given as a gift to a potential client or partner, the photo book makes a powerful visual statement in lieu of a meeting or presentation.Picstoprint Photo Book Software For business
Photo books can also be distributed at trade shows or conferences, and command high visibility and memorability. A business may choose to print both hardcover and softcover versions of their book, for different distribution methods.
A business may also use photo books not just as portfolio pieces, but as introductions to the organization. A photo book can present an attractive overview of the company, employees, products, and services. Placing the books in waiting rooms and conference areas for guests to peruse is a sophisticated way to share more information about the organization.
Some businesses use a photo book to showcase just a particular product or service. When a presentation or demonstration isn’t possible, a photo book is an engaging way to make a statement about a flagship offering.
Businesses are finding that it is easier and less expensive than they imagined to create custom photo books, and, once the book is created, it can be easily reprinted on demand, or updated and reprinted as desired. They are an excellent investment for the business sector.
When a print shop or photo lab seeks to best serve the business customer, the most important consideration is which photo book software for commercial printers they want to adopt. PicsToPrint is an excellent choice for the print shop working with a business customer, due to it’s ease of use, high quality templates and images, and flexibility to adapt to changing business needs. And print shop owners and employees will also appreciate the simplicity of use, compatibility with current processes, and low upfront investment represented by PicsToPrint software. And the low upfront cost is another benefit to both business and consumer customers, as it encourages exploration and adoption.
These are just some ways that the business user is currently using custom photo products; with PicsToPrint, encourage them to also experiment with calendars, collages, and more. The possibilities are endless!

Picstoprint Photo Book Software For business.

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Flexible Software For Photo Store Owners

When searching for software for photo store products, it’s important to consider not just the short term product, but a long term solution that can grow with your business. The market for personalized photo products is growing and profitable, but is also swiftly changing with technological advances and increasing market penetration, and the ideal software solution needs to be flexible enough to adapt to these changes. Many owners seeking to expand their print shops into the lucrative personalized photo products market are looking for inexpensive software that is easy to use. But can most inexpensive software packages grow with your business and keep pace with the rapidly changing marketplace?
PicsToPrint allows owners of commercial licenses to not only offer their customers hundreds of existing templates, graphics, and options in the home version, but also allows photo stores and print shops to truly customize and localize their product offerings for their particular communities and customer demands. Among existing software for photo store packages, PicsToPrint is the easiest way to create and distribute new photo templates that celebrate local events and holidays that may be ignored by large, one-size-fits-all software solutions. Photo labs can also use PicsToPrint as commercial photo calendar software, creating calendar templates that are specific to the needs of their customers and region. And by offering new graphics and templates over time, print shop owners can expand their business and services by keeping existing customers engaged and coming back again and again.
There is almost no limit to the expansive capabilities of PicsToPrint software for photo store owners. PicsToPrint includes not just customized, personalized calendars and photo identification, but it can also be used to create photo books, scrapbooks, large-format collages, greeting cards, invitations… almost any photo product that your customer could wish for, you can sell easily with PicsToPrint software. But if your customer wants more options, more templates, more graphics, you can just as easily create and add them, assuring them that their custom photo products are truly original. This gives your customer a reason to create a new photo book every year, or greeting cards for every holiday, as the customer experience stays fresh over time and the level of personalization increases.
There is an old adage that it’s easier to keep an existing customer than it is to get a new one. It’s just as true now as it ever was. But most software for photo store solutions don’t have the flexibility to both dial into specialized local, niche markets, and also grow and expand service offerings over time. PicsToPrint is the ideal, inexpensive, flexible software for digital printers who are looking to grow their business into the future, while meeting all their needs today.

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Commercial photo books software solutions

Many print shops and photo labs are searching for the best commercial photo books software, as they seek to expand into this lucrative market. New research shows that traditional photo printing is in decline, as people choose to share their digital photos online via social media, but demand for printing of photo books is only expected to increase in the coming years. According to InfoTrends, sales of photo merchandise in Western Europe alone is projected to increase from 161 million units in 2011 to nearly 250 million units in 2015.[i] And according to Lyra Research, worldwide gross profits from photo books are projected to reach one third the profits from photo prints by 2014[ii]. And, while digital photo prints typically cost only pennies a page, a photo book page can sell for several dollars, as consumers perceive these books to be high value keepsakes of important life events.

And it’s not just consumers who are discovering the value of personalized photo books. While the traditional market for photo books is women ages 25-45[iii], businesses and social groups are finding that photo books are important marketing tools, showcasing their organizations in powerful new ways. Enterprising print shops are finding new design templates and catering to new business sectors.

As print shops expand their service offerings into the photo book arena, they have many commercial photo books software solution options to choose from. Unfortunately, many existing software for photo store packages are prohibitively expensive, and many of them are difficult to implement into existing business models. Small photo shops may feel that the initial cost of adopting these tools is too high, and therefore may feel excluded from the new business opportunities afforded by custom photo books.

However, for many of those seeking commercial photo books software, PicsToPrint may represent a simple and affordable way to enter this profitable marketplace.

PicsToPrint has the lowest cost of entry of any commercial photo books software, and allows print shops to not only offer personalized photo books, but a host of customized products, like calendars, greeting cards, collages, and more. Photo labs and print shop owners around the world are adopting PicsToPrint as their software of choice, as it expands their service offerings into untapped markets with a low upfront expense.

Custom photo books are both desirable and profitable, and they are quickly becoming a necessary component of digital photography. As print shops, businesses, and customers find ever new ways to use this technology, the market penetration will only grow over time. PicsToPrint is an easy choice for small printers to enter this lucrative market and be part of the changing face of photography well into the future.

 


[i]     Source: http://www.action-intell.com/2011/07/21/new-research-examines-photo-merchandise-photo-books-photo-sharing/

[ii]    ibid

[iii]   Source: http://www.piworld.com/article/digital-printers-pursuing-personalized-photo-books-increase-sales/1

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